May 4, 2018 by John Teeple

A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program.

GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

https://blogs.nvidia.com/blog/2018/05/04/gpp/

The concerning issue, from what I understand, was the partner program pressured computer hardware manufacturers to specifically have brands only for NVIDIA products if the manufacturers want to keep business ongoing with NVIDIA.

6 years ago*

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Wow, great news. They must have messed up badly if even vendors like ASUS had to create a new brand (AREZ) for AMD to get around the "confusion".

6 years ago
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+1

Those who read the contract for GPP (and signed it) were sure confused :p

6 years ago
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Translation:
"It is so widely known by now how we bribe developers to help us gain an advantage over the competition by including our bloatware in their code,* and bullied the hardware manufacturers using our market share as a leverage, it got kinda toxic to continue working with us, so we pretend nothing happened by shoving the entire thing under the carpet.
*Which is so shitty, it accidentally kicked in and halved the framerate even on our own cards in Arkham Knight."

Not gonna comment on the GeFroce Experience (beyond that it is an "experience" to use it all right), since AMD's competing Gaming Evolved is just as bad.

6 years ago
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On a positive note for GFE (installed it yesterday, so I don't know the detrimental effects moving forward yet), in combination with third party software called Moonlight it's enabling me to easily stream most games to my Android phone while I'm cat-sitting away from my desktop. Not sure if Steam achievements are still triggering yet, and it's not rock solid, but it's nice to be able to play some non-twitchy adventure games that my phone definitely doesn't normally support.

(I switched off the auto optimization of GFE. I think I did accidentally install it once before and had a terrible experience with that.)

6 years ago
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Not soon enough

I just updated my (sigh) NVIDIA drivers and I almost forgot to choose custom update to avoid the GeForce experience

6 years ago
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if they really wanted to impress us and improve things for gamers and do something exciting... they'd get their fingers out and fucking release a low-cost mining range of cards so that MAYBE the price of consumer gaming cards might come back down to reasonable levels.

6 years ago
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Idiots will still hoard the other ones. Prices will only get worse unless those people stop existing

6 years ago
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They would never be able to produce enough of the mining cards and the miners would continue to buy the gaming cards because the mining versions would be out of stock and the gaming cards would still make them a profit.

6 years ago
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Honestly dunno who they think they're fooling with their bs. Seriously... Like some idiot is going to walk into a store and buy an "Asus ROG Strix Radeon RX Vega 64" (which is clearly indicated on the box) and end up like "OMG... I didn't know it wasn't Nvidia"... Give me a break. If they're so concerned about customer confusion, why don't they deal with crap like having different variants of the MX150 being put into laptops/notebooks with no indication? Which in turn tricks some consumers into buying a product with hardware that provides 20-25% less performance.

They're a business, and in the end all they care about is revenue. Everyone has seen all the approaches they've taken to stifle competition over the years, and the GPP was no different, with the exception that it was possibly illegal. Why they choose to insult consumer intelligence is beyond me. What's even worse though, is that tons of people just don't care, and will continue dishing out the cash.

6 years ago
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Weird. Whatever happened with the transparency and #4thegamers?

Rather than battling misinformation, we have decided to cancel the program

Defeatist attitude? What kind of response is this? They're not even trying.
"Look at all these misinformation! nothing can be done, shut it down."

With GPP, we asked our partners to brand their products in a way that would be crystal clear

I don't know... ASUS Strix GTX 1080ti / RX Vega 64. Color coded box, green for Nvidia, red for AMD. I think that's clear enough.

6 years ago
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But what if i order a ASUS Strix RX580 because the name was close and wasn't that crystal clear ???

View attached image.
View attached image.
6 years ago
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Looks like Nvidia want to kill HardOCP now for exposing the GPP: https://www.reddit.com/r/Amd/comments/8h15uw/hardocp_nvidia_pulling_plug_on_gpp/dygd4tw/

6 years ago
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Damn them. I am going to become a patron for the first time just for HardOCP

6 years ago
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