It's not Valve that put that in there, it's a joke by one of the people at PC Gamer.
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It's not an ad.
It’s a joke, in the part of the magazine where we do jokes. It was written by me and designed by one of our art editors, Julian. Here’s Julian’s desk and the InDesign file.
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That's NOT an ad. Clearly you don't subscribe to PC Gamer. I have that issue (August 2013) and that's the very last page, which is always a satirical joke page created by someone on PCG staff. Valve had absolutely ZERO part in it.
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"the ad is not a joke"
http://www.pcgamer.com/2013/06/26/unforseen-consequences-when-a-joke-about-half-life-3-gets-out-of-hand/
"it was confirmed that in the next issue there'll be some info about Valve's new game"
Where was this confirmed?
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Do you know how to read?
"It’s a joke, in the part of the magazine where we do jokes. It was written by me and designed by one of our art editors, Julian."
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Easy, it's the floor where they make new Tf2 hats and Dota couriers.
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They added a new Mystrious Promo to TF2 two days ago
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One of the things I'll never understand is why are people so hyped for HL3.
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I'm guessing:
Continuity of the story which by the end of Episode 2, was heading for a really epic one, maybe even a final confrontation with G-Man?
Most likely a rehaul, or even a new Source engine, which would mean a whole new generation of Source games, optimized for this current generation.
Half Life has been a pioneer in terms of story telling in FPS, it hasn't let down players with the second game, so there's a lot at stake, as well as a big chance things will go spectacularly well.
It's Valve we're talking about.
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Here
Check out this "HL 3 Development" writing right next to the yellow card...
I think that Valve is going to release a new game soon. HL 3? Portal 3? L4D 3? New brand maybe? We have to wait. In the next PC gamer there'll be some info (PC Gamer confirmed it).
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