Hi there, I have always wondered
I do know that Steam is not so big in Japan because, first, Japanese people tend to prefer stuffs made in their country and second, because it doesn't allow a lot of customisation (at least to what I've read)
So, how/where do they buy games? I would like to know so I can search it and find some ones

Is there a Steam kinda thing in Japanese that they can use and a lot of Japanese publishers post their games there?

7 years ago

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Japan prefers physical copies actually.

But steam also blocks a lot of stuff from Japanese ISPs too.

7 years ago*
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Japanese gamers still have a lot of good arcades aswell so there is a good arcade scene.

7 years ago
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That would make sense.... But still, there has to be some people that do not own a console and need to rely on PCs... No?

7 years ago
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From what I know there is no Japanese steam type thing I think mmos are what the main pc use for gaming is in Japan tonnes of them around.maybe mobas too

7 years ago
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there is a community of japanese gamers in steam even here in sg :)

7 years ago
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They're big on Physical copies for PC games, and even then the top selling games are ergo/mmo.

7 years ago
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Regardless what Japan says about itself they are still very xenophobic. People might say other wise but reality is that laws and taxes for foreign services and goods are quite bad. Also, add to it that buying PC is considered luxury item, due high initial price and high taxes, you get very small community, small market, and not enough influence to change things for better.

7 years ago
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So.. there are not so many Japanese PC games? Is weird, I remember to find a lot of them but they were all cracked

7 years ago
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Well actually there are not many Japanese PC games, there are a lot of console ports, but they are rarely done by Japanese devs. Even games that come form Square Enix mostly are not Japanese, but SE is just a publisher and/or owner of license/original company, i.e. Eidos, IO, Crystal Dynamics. Sure, you have Platinum Games and Kojima Productions, who actually try to make good PC ports. But when you consider how big is gaming industry in the Japan, their contribution to PC gaming development scene is mediocre at best.

7 years ago
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Well actually there are not many Japanese PC games,

This is not really true. There's a vibrant scene for low-mid budget for PC in Japan. These are generally sold in stores rather than digitally. You'll see a lot of arcade-style games (like SHMUPs) among these, even if they're games that never got an arcade release.

7 years ago
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I started writing a wall of text as a response, but very fast I remembered that there is no point in doing so.
I'm quite sure that you are smart man and you know precisely what I wanted to say in my replay.

Just to add, those indie devs suffer from same condition as big Japanese publishers; they are keeping all their focus only on Japanese market where there is whole world at their feet, if only they are willing to make first step.

7 years ago
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Just to add, those indie devs suffer from same condition as big Japanese publishers; they are keeping all their focus only on Japanese market where there is whole world at their feet, if only they are willing to make first step.

Yeah, this is a peculiar issue with a lot of the Japanese indie & low/mid budget producers, a lot of them are artificially restricting themselves to the Japanese market. While I can understand why you would make a game that's in your language, and not translate it, I don't understand why so many chose to lock their games to the Japanese market by only allowing you to install the game if you have set your region to Japan in your regional settings.

We are seeing more and more Japanese low/mid budget games getting released outside of Japan, but that seems to be due to smaller Western publishers (like Fruitbat factory & Playism) picking them up and translating them (and removing any silly region restrictions). Still, most games don't make it to steam, they only seem to stay in Japan. I could not care less about the Visual Novels that are not getting released outside of Japan, but SHMUPs? There's a lot of those that still have not seen a western release (and it's due to my love for good SHMUPs that I've looked into Japanese PC games and realized just how much bigger the scene is than it might look to an outside observer).

7 years ago
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PC games aren't really popular in Japan. People generally prefer arcade games or consoles (Sony and Nintendo are Japanese companies).

7 years ago
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Consoles are pretty much on life-support nowadays though, since the smartphone blooming for the last few years.
Worst of all, they all play free 2 play stuff.
That downfall.

7 years ago
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they mostly play mobile game now, like "puzzle and dragon"

7 years ago
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http://tabitter.net/how-it-sucks-to-be-a-pc-gamer-in-japan/
Also, from what I hear the Otaku scene massively overwhelms anything else there and PC's are usually only for workplaces. So it's a combination of declining interest and PC devs shooting themselves in the foot.

It's all about Mobile gaming atm

7 years ago*
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on the contrary there is an increasing interest among "otaku" on steam gaming based on what ive hear and see.

7 years ago
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7 years ago
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^^ yep full of great indie games

7 years ago
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For what i know from.... studies... some japanse DO have PC and like to use them for porn games / VN type and all :p (know that from alchemy meister wich i found pretty great in its gameplay, hadd to do some modification on regional seettings and stuff to make it work..)

7 years ago
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Thief is $49.99 while U.S. is $29.99, but for this game, Square Enix deleted Japanese language and selling “Japanese Language Pack” as DLC for $19.99. This DLC only appears if you are connecting from Japan.

Region locked games are one thing, but that's a new level of greedy.
https://www.youtube.com/watch?v=KyMeWCt8C6U#t=11m

7 years ago
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there are so many misconceptions and hasty generalization about japanese gamers but im not here to address it lol only the PC part. First and foremost yes, steam in japan is relatively small compared to other countries, but according to my friend, who is an indie japanese developer, there is a huge growth of japanese gamers from 2014 and 2015. I think one of the primary reasons why there is growth in numbers is there is also growth in Japanese language games Most japanese doesn't speak english or any other languages besides japanese. And it also helps that some japanese publishers started unblocking their games(made in Japan) in Japan.

Another thing PC gaming is big now and still growing but not the kind of gaming you think. Mostly in online and browser games although big PC games like LOL and Overwatch PC (both are localized in japanese) has a growing community and presence around here. still Mobile and portable gaming are still the giants in japanese gaming industry.

Lastly i think most japanese steam players, like me, started to create a steam account is due to interest in non japanese games especially coop and multiplayer ones ( i joined steam due to free left 4 dead 2, years ago).

The price issue is not really an issue unless you start comparing it to other countrie's prices, if you compare the steam price to other system(PSN, eshop) you can see that the pricing and price schemes are more or less the same.

I'm not saying this is true to all japanese gamers and a good description to the japanese gaming industry but this is based on what i observed, what i heard from my game developer friends, from my friends, articles on the internet and my personal opinion as a japanese gamer

7 years ago*
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And it also helps that some japanese publishers started unblocking their games(made in Japan) in Japan.

Do you know why they block it? I thought digital sales would give a better margin by cutting off middleman?
Is it pressure from retailers or just conventional thinking from the higher-ups (e.g. It sells well on retail, no need to put digital sale)?

7 years ago
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The reason varies depends on the publisher but my developer friend told me that the most common reason is that most japanese games that were ported to steam are international version ones not the japanese one. they block those since they might be faced with licensing issues or violation of licensing contract; like soundtrack, voice acting and many more aspects, if they release those versions here in japan. Releasing japanese version might be too costly, with the porting and those licensing things, due to small market in steam. There are other reasons such as pricing issues, relationship with other platform holders or other retailers, exclusitivity contract etc..

7 years ago*
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+1, yup, most of above posts are I heard, I read etc., unless you are there it is just speculation and leading other to wrong assumptions.
Many games on jp steam store are cheaper than us/euro. Of course there are some big names with price change to other way, but that depends on publisher and their greed.
There is huuuge second hand market for games as well

7 years ago
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I see... So usually Steam will be the non-Japanese games escape for Japanese people?
How do you (or at least the Japanese people) buy Japanese games then?

I mean, sure, you are interested in games from here... But I'm interested in games from there too hahaha I know playasia and such, but they must be indie games that are not in there

(Sorry for the delay, I'm in the middle of a semester :/)

7 years ago
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for indie games, at least in PC playism.jp and dlsite (http://www.dlsite.com/eng/) , a-cute.jp and dmm.co.jp(kancolle!). Those are just the sites that i instantly remember, there are still other sites for indie games especially the sexy ones; but for me playism and dmm contain the best games

7 years ago
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Which ones are those sexy ones? I mean, for research purposes hahaha
I will check the others :D thanks

7 years ago
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dlsite, dmm.co.jp(you need japanese ip for ip) and getchu (http://www.getchu.com/npc/)

I've heard that nutaku (http://www.nutaku.com/) already has english translation of really great browser games from dmm (h-game and non h game)

7 years ago
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I don't know about Japanese games (the ones available on Steam seem to be successful, generally), but one of the main reasons Chinese publishers/developers may avoid Steam is that once a game is released on Steam, it will likely be cracked and pirated-most of the DRM for modern single-player Chinese games are very strict (for the non-Steam local releases) as a countermeasure to domestic video game piracy (the Chinese single-player video game market is still reeling from rampant piracy from years back and there aren't many single-player game developers that survived+many companies moved toward free-to-play mobile or MMO bullcrap instead). It's an unfortunate situation, since I'd love to see more Chinese games on Steam. :(

7 years ago*
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They could always use Denuvo :P

Uncracked for ~7 months is pretty good.

7 years ago
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How long did StarForce last before they cracked it? According to the Wikipedia page on StarForce Splinter Cell Chaos Theory was not cracked until 424 days after its release (and nowadays you have to crack it in order to play it... StarForce was not the best written piece of software)

7 years ago
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There are still uncracked Starforce games (games nobody cares like Pacman World 2), and it's unlikely those will get cracked for same reason. So Starforce will last forever. :P

Starforce was also invasive as hell with rootkit-like kernel level drivers forcibly installed.

7 years ago
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the indie PC games comunity in Japan is big and really creative. also nobody posted dis?

7 years ago*
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also - in japan, an arcade is available in loads of areas - I loved visiting loads of them when I was there - soooo many arcade machines :)

7 years ago
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i dont know, you should ask PalmDeset about this...

7 years ago
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Long story short, Japanese people consider PCs mostly as work tools, and play either on consoles (mostly PlayStations), mobile, and arcades.
Most Japanese games are even IP-blocked in Japan, due to licensing issues (perhaps Sony knows something that we don't?).

7 years ago
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i think nippon is doing right with not globalising everything...

food is another good example, they prefer local ingredients instead of standardised food like McD and BK has...

7 years ago
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Well, I believe if they put more games on Steam (or they use any other digital platform for that matter) they will be exporting their stuffs instead of importing, which is always good for any country
No?

7 years ago
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in the case of games i think most devs in nippon are just to lazy or not interested in translating the game...^^ we are able to buy every japanese game if we want, it's just not translated...

7 years ago
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I really don't mind about the translation tho, but the only places I know, they send physical copies of the games, which means the game has to be published by some company and that usually doesn't go for indies
Sure, we can buy AAA titles and stuff, but the others? (And even then, the only places I know doesn't give you a digital copy of the game; paying shipping adds to the price)

7 years ago
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im pretty sure most dev are interested in translating the game, its just that they lack resources and lack of experience especially the small ones . but times are changing with playism and degica helping them bring games outside japan so many "doujin games" (japanese indie) are now releasing on different languages. Also thanks to the efforts of other western publisher(fruitbat, sekai project....etc)

7 years ago
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Seeing as more and more Japanese games are coming to Steam I'd say it's doing okay there...

7 years ago
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Japanese seems to prefer consoles ...
Be it classical like PS or Xbox.... or handheld like ps Vita...
And those mostly use a physical copies of the games.

I guess they still use steam... but PC are insanely expensive there compared to consoles....

Tho that is just me speculating.

7 years ago
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Japanese have grown up with console games so they habitually tend to stick to consoles when they come to buy the games by themselves.
And games have been supposed to have anime styles in Japan, which is changing slowly by importing stuffs from outside Japan though.
Anime games are already abundant in the market. They don't have to really go outside to get them.

7 years ago
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Hey there! I'm living in Japan and can probably say something about the situation. Console games are clearly dominating the market. If you go to any "TV games" store, you'll be hit by walls of console game hardcopies for all generations of devices.

As a PC games buff I was quite disappointed by this, because finding computer game hardcopies in Japan is quite a pain in the ass. Most stores don't have a single shelf for PC, and if some of them do, the selection is tiny and more often than not quite a bit outdated. Localized international games are ridiculously overpriced. Even fewer shops have import goods for those who prefer to (or have to) play in English language.

Having said that, and having a glimpse at those stats: http://steamspy.com/country/JP I'd say Steam is actually THE player for PC gamers in Japan! Simply because alternatives are barely existent.

7 years ago*
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