Not that many own the base game and all the dlc's were in the HB bundle + this particular dlc was also free for idle champion news letter subscribers.
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The DLC is being given away for free. The owners of the game probably already have the DLC.
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https://www.steamgifts.com/giveaway/q6vAH/tales-from-candlekeep-birdsongs-entertainer-pack
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