By Guillaume Rambourg, Managing Director of GOG.

The plan, then, is to stock newer games that never really got their chance to shine when they first came out. You know, the games you typically scarf buffet-table-cIassics during Steam sales. So then, why go toe-to-toe with Valve in one of its biggest, most minefield-and-barbed-wire-laden arenas? Well, GOG's gotten this far on a heart so gutsy it might actually be made of guts, and it's not quitting now. Even while sales numbers skyrocket for both Valve and the publishers who line Steam's catalog, GOG thinks they're out-and-out hurting the industry.

"Heavy discounts are bad for gamers," Rambourg explained. "If a gamer buys a game he or she doesn't want just because it's on sale, they're being trained to make bad purchases, and they're also learning that games aren't valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. That's not good for anyone."

"We provide a lot of value in our games that goes beyond just the price. This is one of the key ways we fight against piracy, after all: providing gamers with more value than a pirate does. We actually generate more than half of our revenue from full-price sales, simply because we keep our prices reasonable in the first place. Our average sale tends to be around 40% – 50% off; that's plenty of incentive to pick up a game if you're interested or if you just think you might like to try it because you're not sure about the game, but not some crazy 75% or 85% discount that damages the long-term value of a game."

Full article on RockPaperShotgun.com

1 decade ago*

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But the game 75% off!
This only happens once a week. I better hop on that deal now!

1 decade ago
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+1
If the game is garbage sell it 90% off price like SEGA did to Alpha Protocol! And even if the game is brilliant I'd rather wait for some discount... GOG is wrong!

1 decade ago
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Alpha protocol was not a bad game

1 decade ago
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It was meh, I quite enjoyed it but it had lots of flaws.

1 decade ago
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I still wish games were mostly physical retail.
also, im surprise he doesnt mention people intentionally wait for sales now.

1 decade ago
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Can't beat a free Fallout 1.

1 decade ago
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agree

1 decade ago
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so true that is what got me on G.O.Go

1 decade ago
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It just happens that I'm 50 cents shy of being able to buy MoM 3 lol.

Maybe if it was cheaper >:-(

1 decade ago
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How much is your MoM? :)

1 decade ago
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I have 4.50 in paypal, and its 4.99

=/

1 decade ago
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And then GOG went out of business.

1 decade ago
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lol

1 decade ago
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GOG - "Heavy discounts are bad for gamers! By the way, did we mention you can get Fallout for 100% off right now?"

.>

1 decade ago
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holy fuck I lol'd

1 decade ago
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actually...it makes sense...

in steam the games are too expensive EXCEPT when they are on a heavy sale... in GOG they dont make huge sales, but the game its always cheaper..

sounds legit

1 decade ago
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You can't really compare them. As far as I can tell, the games common to both services are the same price, but GOG offers mostly older games not available on Steam. You can't expect to sell a game that's more than a decade old for the same price as Skyrim.
The argument still doesn't make any sense, though. More games bought = more games played = more personal investment in the industry = more support for the industry. It just sounds like GoG is trying to justify their comparably mediocre sales by attempting to discredit Steam's. It's not the first time they've attacked Steam with half-assed logic.

1 decade ago
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The games in GOG are cheaper because they are older than the steam ones

1 decade ago
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"Heavy discounts are bad for gamers," Rambourg explained. "If a gamer buys a game he or she doesn't want just because it's on sale, they're being trained to make bad purchases, and they're also learning that games aren't valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. That's not good for anyone."

All perspective (beyond the obvious bias this person would have, of course), lol. I look at it as "I can actually try some of the games out I've always been on the fence about." Yep, that Valve, so evil. Seriously though, there are a lot of genres I'm not crazy about, but if the sale is deep enough I'll buy any game if it looks even remotely fun. No one just buys games because they are on sale with out a modicum of interest in it. It's really just the consumer using cost-efficiency (price vs fun).

Also, I don't know how demographics play out for PC games found on steam and GOG, but I do know there are a lot of us who are poor students that can't afford a lot, all games seem valuable (monetary wise) to us.

1 decade ago
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+1

1 decade ago
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I can see how this is true but without sales I wouldn't be able to buy many of my giveaways and my own personal games so you have to take everything with a bit of salt.

1 decade ago
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I'm willing to bet that profits earned for a game are way higher during a sales period than not, especially if it's a small, unknown indie game.

1 decade ago
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That's what happened to Red Orchestra. Big money in first weeks, then nothing, nothing, nothing, big money during sale, nothing, nothing, nothing, another big money during sale...

1 decade ago
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There is some truth to what they are saying. Consider games in the indie bundles, what did you think they were worth before and after it was part of the bundle.

I know at least personally that I dont consider the game to be worth nearly as much afterwards.

1 decade ago
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I agree that someone can be trained to purchase something that isn't good. We've seen that with the world market for many things such as films. However, that being said, you can also purchase things that are cheap, or on sale, that are good. It is up to the buyer's discretion if they choose to not look at the information ect. As for games, I find that the price does influence what I buy. Personally the $2.49CAD games are nice, some of them aren't that great but you can snag some awesome games as long as you look, do research and play demos.

Buying cheap doesn't mean you're buying bad.

1 decade ago
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I like that... he kinda gets it, but at the same time is super condescending to gamers. Not all learning is Pavlovian in nature, and I think at least pretending consumers/customers of YOUR product can think beyond 'I buy games that are cheap, therefor all games should be cheaper.' or 'If I bought game A at 90% off @$5, and enjoyed it X, and game B costs $60, so I should enjoy it Y, or it is terrible, or the company is bad, or it was a ripoff.'

Fighting piracy and fighting DRM aren't mutually exclusive goals, and I think both are battles I'd choose, so I like his sentiment overall.

1 decade ago
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Funny how he thinks 75% off is bad. Counter Strike Source is one of Steam's oldest games and it continues to outsell every other game when placed $5. I think that's been healthy for a game to sell very well even after 8 years of release. Good games will always sell while shit games will forever be bad. Sales never changed my opinion of what's worth my dollar. Only thing changed is me becoming a cheap gamer.

1 decade ago
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Obviously, the discounts themselves aren't bad ( on GOG, half their games go down to $2.50, and the other half go down to $5.00 during sales), and they do benefit a lot of gamers.
I'm sure a lot of people have bought games they were on the fence about.
Or they bought games they couldn't afford at when they came out.
Or they don't want to pay for a $50 or $60 digital download when the only incentives are TF2 HATZ (not that I would do that, never).
Sales are one of the best things about Steam, and I doubt the people at GOG are trying to take competition away from Valve, seeing as they don't really have the same audiences.

But the problem is people who just buy, buy, buy games. 

I'm sure many of us have done it, buying games and saying to yourself "oh this looks neat, its cheap so I'll play it sometime."
Or, like me, "Oh cool Humble Bundle/Indie Royale/Indie Gala/etc, its cheap I'll buy it."
But then you buy the games and never play them, or play one of the ~5 games you buy.
Sales aren't so bad, but they kinda are when people have 500 Steam games and they've only played 50 of them.

Oh god, even worse, is the fact that people wait until sales to buy games. Oh wait I do that too. But it still isn't a great thing. 

I think the problem with this, and I could be wrong, is that developers may see this as "GAMERS AREN'T BUYING OUR GAMES.
MUST BE PIRACY" or "THEY THINK OUR GAMES ARE TOO EXPENSIVE? YOU PEOPLE ARE TOO ENTITLED" and then they move to consoles.
Which is bad, because I need to pirate my ga- I mean I like to play games on my PC, and I would rather buy them on there instead of on my 3shitxty.
I agree and disagree with his argument, but I'm not sure how to word it, so there you go.

In other words, Valve isn't hurting the industry, you people who buy hundreds of cheap games and don't play them are. Obviously, that isn't true, but it is something to think about. I say before you buy the next game you see 75% off, you need to sit down and thi- OH SHIT! MAGIC THE GATHERING 66% OFF? BRB PURCHASING THAT! I DON'T EVEN LIKE CARD GAMES BUT WHATEVER!

Edit: Also I broke the page. neat. cool run on sentences and wall of text. Trying to fix it.

1 decade ago
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Says the man with over 50 games that have less than a half hour of playtime.

But seriously, I do agree.

1 decade ago
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I said I was part of the problem :D

1 decade ago
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But the problem is people who just buy, buy, buy games.
I disagree. Those people are buying games that they would never have bought in the first place. It isn't harming anyone at all. In fact the developers are getting better support due to sales.

"GAMERS AREN'T BUYING OUR GAMES. MUST BE PIRACY" or "THEY THINK OUR GAMES ARE TOO EXPENSIVE? YOU PEOPLE ARE TOO ENTITLED"
Pretty much it. What's funny though piracy exist on consoles and these developers act like it doesn't. Price your game accordingly and it will sell.

you people who buy hundreds of cheap games and don't play them are.
I can't help it. $2 for this game that I might touch one day? Hell yeah. $20? Nah I'll pass. This is the mindset that I believe they're trying to say rather than Steam is killing it with heavy sales. When in reality most games aren't worth $20, because you know why? Because I said so. I determine if it's worth my money. Portal 2 at $60? Hell yeah it was. LA Noire at $60? No. If I could go back and make never make that purchase I would have waited to buy LA Noire for $7.50, because it's worth like $20.

Publishers and developers should be more open to sales, because as the big picture you have more customers. Not everyone has $20 to throw around for a new game, but for $5? Seems far more reasonable to me. Only one problem I'll agree with. Frequent sales will kill the value of your game. If Steam continues to do it's usual 3 big sales a year? Not a problem.

1 decade ago
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I think an issue is that it MAY encourage developers who make bad games to make more bad games. Of course, that's a different argument, and completely irrelevant. And its kind of a subjective one too.

And you know what? This is a big issue now that I think about it: I think people should spend their money better. I think they shouldn't buy games they won't pay. Of course its ok if they do, I can't stop them, I won't stop them. In fact I would be a hypocrite if I did. I have no idea when I'll get to half of they game in my inventory( a few of those I have to wait until I can run), and that's fine.

Maybe that's their mindset too. I just think its weird that I hear about people who are like "I can't hold all of these games. I'm never gonna play them though." Vocal Minority? Definitely.

I can't help it. $2 for this game that I might touch one day? Hell yeah. $20? Nah I'll pass. This is the mindset that I believe they're trying to say rather than Steam is killing it with heavy sales. When in reality most games aren't worth $20, because you know why? Because I said so. I determine if it's worth my money.
I agree with this so much. I was trying to say something like this, but I'm rambling and making it up as I go, BECUZ I'M GUD WITH WURDS.

I also think that frequent sales is more of a problem than people who buy tons of games on sale. I can't think of any times when its been a problem, but it makes sense. I mean, if you keep cutting the price of your $50 game to $10, might as well permanently cut it, right? Or when it goes back to full price, how many people are gonna buy it? I think it happens more often with indie games though. I definitely know this happens, but I can't think of any examples. Whatever.

1 decade ago
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I also think that frequent sales is more of a problem than people who buy tons of games on sale. I can't think of any times when its been a problem, but it makes sense.
See that's the thing. Their game will most likely be on sale at least 3 times a year. That's a big deal? Not at all. What's a big deal is like Killing Floor which will go on sale at least like 10 times a year. That kills the value of your game. No one will think it's worth $15 and would rather wait a month or two for it to go on a weekend sale once again.

I mean, if you keep cutting the price of your $50 game to $10, might as well permanently cut it, right?
That's the thing. You can't. Even at $10 many won't buy it, because it's not on sale. That's another issue I think we're moving onto. We just won't buy games if they're not on sale. Is it wrong? Not at all, because sooner or later it will appear on sale for at least 33% or so during the big 3 sales.

I think it happens more often with indie games though
I hate to say it, but.. well the majority of them aren't worth $10 let alone $5 which is why they go on sale constantly. It's free advertisement basically and it works very well on Steam. I hate to point at a game, but sequence was $1.24 during the winter sale for an achievement. I really doubt anyone would have cared if it went on sale with an achievement. That just shits all over your game, but at the same time you will get someone who enjoys it.

1 decade ago
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This sounds like it was written towards an older demographic, and not taking in mind that alot of gamers are in the range of 22-30 and still dont have a proper job or are studying atm, sometimes some games are simply unreachable for a big audience for the simple fact of costing 60USD. This of course doesnt mean that after a discount the people (on that demographic, 22 and above) will undervalue the game for its earlier price (which is a problem i see often with indie games and their bundles), in fact everytime you see a forum thread about a new game, most say "i'll give it a shot if the game ever goes on a discount", its rare to see someone say "that price is unfair".

Botton line is i disagree, i think the only people who get "hurt" by this, is the people who buy games for their price instead of their quality (hence the demographic thingy i mentioned), for example i bought Terraria back in the day when it was around 5USD, if i haven't done it by then, i would have probably buy it either way even if it was worth 30USD full retail price. (Hell i ended up spending around that money considering i bought a full 4 pack).

Quality before quantity.

Still, great read, havent seen a good argumented article about games in a long time.

1 decade ago
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+1, i agree wit you. some games are worth full price, like terraria, others not. I do play more with my xbox, but i try there too to be careful and im not buying full price games all the time.

1 decade ago
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1 decade ago
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and that sthe devaluation of games for them to make money and stuff game need to sell for some sum of money we get used to it being super cheap soon (Deus EX HR or L.A. Noire). What will happen when super sales stop?

1 decade ago
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1 decade ago
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Someone will continue super-sale'ing stuff. Because it's incredibly easy to do super sales with digital distribution, and there's clearly a demand for games, which will continue to exist through the foreseeable future.

1 decade ago
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Actually it's true. If there's a big price difference between seemingly equal products, some people will not want to buy the lower priced product, assuming it's inferior. Setting a good price is a real art.

1 decade ago
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Why do we have stupid consumers looking at asking prices and inferring quality from them, when digitally-distributed computer games are one of the EASIEST products to sort out the details of before you buy?

1 decade ago
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not really. I only buy games I want.

1 decade ago
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+1

Well, technically, I also buy anything that happens to come with a bundle, when I want a certain thing in that bundle.

1 decade ago
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some games come in bundles with other games you want. like indie bundles.

1 decade ago
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Sales are bad lol? What about countris where payment for work isnt tht high compered to others? So Im a student and can only get a job with a miniml wage wich is bout 200 eur and paying for games bout 40 eur is rely carzy thats like 1/5 your total salary...

1 decade ago
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Somebody must tell GOG.com about bundles

1 decade ago
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Fuck GoG.

1 decade ago
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No, I still like GOG because they offer DRM-free games.

See, now I don't need to start Steam just to play Fallout. Or Septerra Core. Or (if I get around to buying it) Tropico Reloaded. Or whatever.

(I know, Septerra Core isn't on Steam. The others are. At least, Fallout 1 is. Time to take it off my wishlist.)

1 decade ago
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1 decade ago
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Maybe if we didn't get screwd by regional pricing it would be cheap

1 decade ago
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I have over 300 games on Steam.

The only ones I don't ever intend to play were games that were bundled with other games I wanted.

1 decade ago
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+1, but with less games. XD

1 decade ago
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I have about 40 Steam games (depending on how you count them) and I already feel I have too many.

1 decade ago
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Wow, interesting stuff. Won't affect me because if it's not on steam, I'm not interested ^^

1 decade ago
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Closed 1 decade ago by RanTH.