"Dutch Education Minister Ingrid van Engelshoven has called on toymakers to examine carefully what they create, in an attempt to end gender-stereotyping in the toy industry.
She was responding to a pact by French toymakers to scrap games or toys that promote stereotypes for girls and boys.
A French minister said many toys projected "insidious" messages.
Ms Van Engelshoven has also complained of advertising showing girls in the kitchen while boys take on tough jobs.
Their attempts to steer the debate on so-called sexist toys coincide with Barbie-manufacturer Mattel releasing a new line of gender-neutral dolls."

The Dutch minister said in a TED talk last December that the media and advertising industry continued to portray husbands as breadwinners and wives as homemakers and that this had a lasting effect on children.

What's behind the French pact?
French Economy Minister Agnès Pannier-Runacher has said the new "charter for balanced (gender) representation in toys" (in French) is intended to give girls as well as boys "access to a world that opens up a range of possibilities".

The charter, announced ahead of the Christmas toy market, covers the entire industry in France. The national toy federation said it was committed to making "quantifiable" efforts towards improving gender neutrality in toys.
Toyshop staff will also be trained to ask what a child is interested in rather than "is it for a boy or a girl?".
In a tweet, Ms Pannier-Runacher said the element of imagination conveyed by toys mattered for children. and she highlighted three new Barbie toys.

"A little girl may want to be a doctor and not to dress up in a nurse's uniform," she told French radio. "She might choose to be a knight riding into battle rather than a princess. Let's give them a far richer world that doesn't stigmatise them."
She complained that only one in 10 women went into computer coding, leaving men making up 90% of workers focusing on the algorithms of the future. Toy manufacturers would now focus on conveying messages like "act like grown-ups" instead of choosing either mum or dad, she said.
French toy manufacturers said it was too early to revise their range ahead of Christmas but there would immediately be changes to shop displays as well as how staff treated boys and girls.

Ms Van Engelshoven did not go as far as calling on Dutch companies to scrap toys viewed as gender-stereotyping, but a spokesman told the BBC she wanted companies to think carefully about the situation.
However, several politicians criticised her intervention. One MP said he was surprised she had such time for this sort of hobby as there was so much for her to do in education. Emancipation is part of the minister's portfolio."

https://www.bbc.com/news/world-europe-49837450

https://youtu.be/sg0D1PpgCXs?t=71

4 years ago*

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My daughter likes to play with kitchen, dolls, cars and dinosaurs.
This is pretty much BS. Kids do what they want, it's the parents (or more often, people that don't even have kids that use "think of the children!" as a shield for their agenda) that are sick in the head and need this for some reason.

4 years ago
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Agreed. What a kid plays with is up them, and girls and boys NATURALLY go towards what they like. They're not sexist toys.
I would deem boys playing with barbies or the like just so they can take their clothes off is something I would be concerned about though.

4 years ago
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4 years ago
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We are going to the Demolition Man world. Nothing to be proud.

4 years ago
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LEGO Marketing Materials From the 1960s-1980s Encouraged Boys and Girls to Build Together

I guess it's time to share that forgotten gem ?

View attached image.
View attached image.
4 years ago
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4 years ago
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Exactly. We're used to see a separation between genders in ads when in comes to toys, but Lego and other brands weren't doing so before late 80's. They are just trying to get back those sort of ads and avoid to have the boy section with war and video games and a girl section with dolls to raise and mini broom to clean the room.
I don't know how bad it is in other countries, but living on France I face palm every year when I see Xmas coming and the magazine ads. That's a good thing that they are trying to revert back the tendency.

I hope it's only a first step for better, we definitely have a big problem here regarding how kids are treated depending on their gender, a few years ago, I was reading an article explaining there were still teachers pushing girls to literary formations and boys to scientific ones, which were leading to a huge imbalance once at University. That needs to change, you're not better at maths and you shouldn't also get look at weirdly if you want to become a nurse because you're a guy, and there shouldn't be only 10% of girls in ingeneer school because they are told it's too hard for them.

4 years ago
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But isn't it proved that boys are better at math generally?

4 years ago
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It has been proven that boys and girls perform similarly when it comes to maths, but girls are far more anxious and have less confidence in their skills.
When you're taught constantly since you're young that because you're a girl, you're not as good in maths as boys are, it explains the lack of confidence and the stress. That's why I was saying that there are a lot of things we are told regarding genders that should stop, not only it's wrong, but those prejudices have an impact on the way girls and boys sees themselves.

4 years ago
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I think you mean "cracks down on", rather than "cracks"

4 years ago
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Well i copied the news headline, but adjusted thanks.

4 years ago
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Ok. Just mentioned it because "cracks" means "getting a deep understanding of" and this seemed like something else.
Thanks

4 years ago
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Lol, everyone (who has money) can choose what they buy. It's the way our economies work.

4 years ago
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They toy's aren't sexist, the advertising is (if anything).

4 years ago
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