I still have plenty of urls in this format, mainly because I only store the url fragment, not the full url (I use some automated functions to grab the title of the game and the full url for giving a game away in chat, email, sg, or etc).
I do know that they used to list one URL (the bottom one, I think), and it would redirect you to another one (the top one). They may still do this; I'm not planning on buying anything any time soon, so I can't test that; perhaps someone else can. I get my URLs by right clicking the link and copying the address, not by actually visiting the page.
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Humblebundle gives out urls in several formats (or used to?):
All three of these are valid and will work with a humble bundle url gift fragment. But SG only accepts the url if it's the 1st format; if you post it in another format, it complains. You can test this out with an invalid url (it will take you to the badkey page if the url formatting is valid, it'll take you to their homepage or a 404 page if the formatting is invalid)
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