Animal-rights advocacy group PETA wants Nintendo to remove the brass nose ring from Cow, the joyful anthropomorphic vehicle-driving character in the recently released top-selling game “Mario Kart World.” Yes, really.

PETA this week launched a campaign to urge the Japanese game maker to redesign the Cow character “without the nose ring — a painful reminder of the cruelty cows endure in the meat and dairy industries.”

“The brass ring in Cow’s nose glosses over real-world violence and cruelty to animals. That’s why we’re asking you to give this beloved bovine a small but meaningful upgrade: Remove the nose ring and let Cow race freely — without any painful reminders of the industries that treat animals like profit-making machines,” Joel Bartlett, PETA’s SVP of marketing engagement, wrote in a letter addressed to Nintendo president Shuntaro Furukawa, which the group posted on its website. He added, “leave the rings to Sonic and let Cow breathe free!”

Reps for Nintendo of America did not immediately respond to a request for comment."

https://variety.com/2025/digital/news/peta-nintendo-cow-mario-kart-world-nose-ring-1236491071/

2 hours ago

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View attached image.
2 hours ago
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But it's fine when humans wear them as a fashion item?

2 hours ago
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Someone should tell PETA that the cows in Mario Kart World aren't real...

2 hours ago
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Cows didn’t generally have nose rings anyway, so that makes it worse.

1 hour ago
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Smart, they found a way to get noticed. And I don't suggest that it is necessarily bad. I would rather be reminded by such silly news than by some actually extreme attention seeking measures.

1 hour ago
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https://petakillsanimals.com/

The new term PETA uses instead of "killing" is now "euthanizing". They don't even try to help all the animals with food, shelter or finding a new home for them after they "freed" them for a few photos.

For short: Ignore PETA!

1 hour ago*
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At least they didn't decide to campaign against the whole game or animal crossing

1 hour ago
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PETA is a joke so they should be ignored.

38 minutes ago
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At this point I'm numb to their ridiculous publicity stunts, and more generally offended at their continued existence given their track record of killing animals rather than taking care of them as they claim.

31 minutes ago
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