Maybe check it again now, took quite a few hours for me to show up too for some reason
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Thank you for the info and the answers to all questions.
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(Steps)
Go to Steam Racing Fest here then login your Steam account if you didn't do it yet.
Answer the following questions
Race Around the Clock
1900
Space Race
Richard Burns Rally
Burnout 3
Check your message on the bottom then search the badge like the one showing in the pic:
Upcoming - Browse demos Section|Where you might try out racing games from the future.
Multiplayer - Offroad Section|Where you might race on a dirt track with your friends.
VR - Flight & Space Section|Where you don't need wheels, but you do need a headset.
Click it and you get it free badge and free 100 XP for Steam!
source from here
second source
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