New BR store: Hype

So, I just learned there's a new marketplace in Brazil called Hype (https://hype.games/)
I have no idea if the games are region-locked, if it works like Nuuvem. There seems to have Steam keys as well as other platforms.

There's some good deals going on right now (shows BRL price for me, dk how it will show for ppl outside Brazil)

https://hype.games/borderlands-the-pre-sequel
https://hype.games/grand-theft-auto-v
https://hype.games/saints-row-gat-out-of-hell
https://hype.games/saints-row-iv-game-of-the-century-edition
https://hype.games/xcom-2

EDIT
Yes, all prices in BRL.

EDIT 2:
Looks like it is locked to brazilian customers.