No idea when did they started this, haven't seen an announcement about it either but this is very nice, especially for SG.

Edit: It seems this is related to Steam UI update, See >> https://www.steamgifts.com/go/comment/k6xmEqM

View attached image.
7 months ago*

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At least since March 2020. That's the oldest mail I've found. Probably way longer than that since that's also when I started buying games again after a very long pause.

7 months ago*
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Huh, this is the first time I got such email. I wonder if they don't send it every time.

This surely can be useful for some controversial situations on SG and I don't think I ever saw anyone mentioned this here.

7 months ago
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I am pretty sure I've got one for every key activation since then. I have over 3000 of those mails. Maybe it's region / country related? I am in EU so this might have been mandatory for them to do.

It doesn't contain the source of the key nor the key itself so other than confirming the date of activation of a certain product on a certain account, the use is limited. There's also this list:

https://store.steampowered.com/account/licenses/

7 months ago*
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That makes sense. In this case maybe they started doing this for other regions as well?

7 months ago
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Maybe it's region / country related?

That could very well be the case.

I'm in the US, started getting the emails in June of this year, and have gotten them with every activation since.

7 months ago
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This is likely the explanation:

https://www.steamgifts.com/go/comment/k6xmEqM

7 months ago
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Interesting. I got the very first one this year on July 27th. And I activate a lot of games. (also EU)

7 months ago
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Huh, same country even. That's weird.

7 months ago
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This is likely the explanation:

https://www.steamgifts.com/go/comment/k6xmEqM

7 months ago
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They send it everytime for the longest time.. it's like proof of purchase. Maybe you had something in your profile that you turned off email communication and it reverted back.

7 months ago
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I've looked through the email and notification options and didn't find one pertaining to key activations.

7 months ago
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I always got emails when I directly bought from Steam but never got for key activations before. I haven't changed any setting though.

7 months ago
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This is likely the explanation:

https://www.steamgifts.com/go/comment/k6xmEqM

7 months ago
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This is likely the explanation:

https://www.steamgifts.com/go/comment/k6xmEqM

7 months ago
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o_O
I get them since the new client UI

7 months ago
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It seems we're divided as people who only use client for key activations and people who only use browser for that. :)

7 months ago
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I don't remember why I started doing it back then but I definitely keep doing it because of the SteamDB extension. It's just so heloful.

7 months ago
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I too have SteamDB extension but never knew it also could be useful for key activations.

7 months ago
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Try it out with a key you've already activated:

https://store.steampowered.com/account/registerkey

It names and links the exact sub that key is / was for, so you can check for region locks and bonus apps and so on. Just keep in mind that if the key is still unused and you are eligible to redeem it, it will be redeemed in the process.

7 months ago
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Currently I don't have any but hopefully I don't forget about this next time. :)

7 months ago
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Just take the key you won yesterday... or one from your last key / bundle purchase.

7 months ago
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Oh it also works for used keys, that's nice to know. It sure is useful then. Thanks for the heads up.

7 months ago
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Yup! ^^

7 months ago
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7 months ago
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I have been getting them since June of 2018.

7 months ago
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well I only started receiving them this month. No confirmation emails when I activate games before.

7 months ago
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This is my first time and haven't got it before as well.

7 months ago
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This is likely the explanation:

https://www.steamgifts.com/go/comment/k6xmEqM

7 months ago
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I am also getting them since a month or so, it's new and annoying.

7 months ago
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So it isn't EU related. Maybe they randomly chose users and were sending them these emails as a beta state and now they're sending to every one. Or maybe worse, it's a feature that doesn't work properly. :)

7 months ago
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This is likely the explanation:

https://www.steamgifts.com/go/comment/k6xmEqM

7 months ago
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I always activate through the client, must be the update. Steam atleast should allow us to turn it off or on.

7 months ago
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The earliest i got is from September 2017 ¯\_(ツ)_/¯

7 months ago
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Same here. Funny, I always assumed everyone got them.

7 months ago
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Ditto: the oldest activation Email I have is from September 9th, 2017.

Further data:

  • I almost always activate keys through the webpage;
  • I am from Brazil.
7 months ago
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Im sure I have received these for years, :)

7 months ago
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I always got this. When I first made my steam account, I went kinda crazy with playing feudalife challenge & got like half of my library from free keys from indiegala.
Are you used to buying games directly from store? Or maybe there is an option to send mails or not.

7 months ago
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It seems this is the explanation.

I usually directly buy from Steam but I activate keys as well, but never used browser for key activations.

7 months ago
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I've been receiving those for a couple years.

7 months ago
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yeah, not new

7 months ago
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i don't remember ever getting such e-mails

7 months ago
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The oldest mail I found is from 13.01.2018.

Edit: oldest mail for a client activation is from 16.6.2023.

7 months ago*
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It's been a thing for a few years for key activations in browser. And it's also been a thing for Client activations since the update.

7 months ago
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Now THAT makes sense. I almost always activate keys via browser (https://store.steampowered.com/account/registerkey), so I have a LOT of those mails.

7 months ago
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Interesting. I don't think I have ever used browser for key activation. That makes sense. So this started with when they switched to Chromium / Electron.

7 months ago
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You might want to copy and / or link to DrSlitheen's post in the OP to avoid new people discussing the already solved question. ^^

7 months ago
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Will definitely do that, got so many replies in such a short span. ^^

7 months ago
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You found the solution :) I started activating keys via Browser in 2018 and this is when I started to get those Emails.

7 months ago
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Couldn´t tell you ever since when I get them, feels closer to a couple of years than months tho..
(also EU/Austria)
Used to throw the first ones in the bin till don´t remember who informed me not to!
Apparently it´s actually paramount to keep them as they are your only proof linking the product to your account for everything not directly purchased on Steam. So no nuisance although a lttle 'spammy', but what can you do.. : )

7 months ago
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I didn't read the entirety of the thread, but I've been getting those mails for ages when activating on web, not on client. I didn't activate any keys in the client in ages, so I don't know how it goes now.

7 months ago
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I'm confused - I have never NOT received an email from Steam when activating a game on my account -- and I have like 2000 games - Is this thread related to something else?

7 months ago
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Apparently this was a thing for quite some time but only if you've used browser for activation. Since the last UI change (which they made Steam into Chromium) it started for client activations as well. >> https://www.steamgifts.com/go/comment/k6xmEqM

I always used client for key activations so I never got such emails before.

7 months ago
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Thank you! I only use browser for activation, so that explains it - I appreciate you taking the time - thanks again !

7 months ago
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No problem!

7 months ago
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I had always received those by email, since I've been using Steam, so... like 5 years or more, at least. I always receive one when I activate a Steam code.

7 months ago
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Searching back in my email. I have them going back to at least 2017.
The above comments about browser vs client make sense. I always activate via browser.

7 months ago
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Nothing new, really. Oldest of such Emails I still have is from September 5th, 2018. So they are doing this for at least five years now.

Edit: And here is why => https://www.steamgifts.com/discussion/2xh1r/steam-is-sending-key-activation-confirmation-emails#k6xmEqM

7 months ago*
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I only activate games through the client and never received an email until they just did the last major client update in June. Now I get them with every activation no matter how it is activated. It would be nice if there was a way to disable it because it's just an extra pointless step to delete the email every time, especially if you are activating bunch of games from a bundle.

7 months ago
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Region Europe:
I do not know when they have started this, my all mails from Steam goes directly to Steam-folder, i'll never check that.
Untill now, I have about 4400+ unread posts there. Yes I see, there is a post for every game I have registered to steam.
That is good place for those to be! :)

7 months ago*
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I have been getting those for years whenever I activated a key through the browser, which is most times for me, and recently also when activating keys on the client.

7 months ago
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