The stores instead should become user-generated content. If a user can create his own store -- essentially add an editorial perspective and content on top of the purchase process -- then we've created a mechanism where everybody, in the same way we've seen a huge upsurge of user-generated content with hats, we think that there's a lot of aggregate value that can be created by allowing people to create stores."
You can provide workshop or own-created content most likely, this has already been discussed here.
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I've listened to a bit of what Gabe has had to say in the last few days, including parts of the DICE summit today. Several times he mentioned how being a gateway where developers had to call up and seek out permission to provide their product (game) to the userbase was outdated and that he wanted to do away with it.
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I'll make my own Steam store with blackjack and hookers
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I am afraid...that this will open up a lot of security and legal problems.
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In the comments: A tip: Stop overthinking and copy the App Store. In every way apart from the long-winded approval process. Job done.
No....Just no.
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http://www.gamesindustry.biz/articles/2013-02-07-valves-newell-on-tearing-down-the-steam-dictatorship
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