Over the last few weeks, I have been running a survey of people doing GAs with marketing text in their description to see how well Steamgifts worked for such purposes (as suggested by people on this very forum).

Here are the results.

TLDR;

  • 22 marketing responses is probably too low to make definitive conclusions
  • About half the respondents self-reported the GA was a marketing success
  • GAs self-reporting marketing success are less likely to measure that success (so how do they know?), more likely to make small giveaways, and more likely to make multiple giveaways
  • Large (50+ keys) are less likely to be reported as successful (64%-36%)

Thoughts?

Here is the first article based on my own experiences, and the resulting Steamgifts discussion. For completeness, here is the Steamgifts discussion where I announced the survey.

Bundled GA (lvl 3+) because that's what you came for...

... and a shameless plug for my game, Concealed Intent which will be released on the 2nd August, and there will be some GAs on Steamgifts for it :)

3 years ago

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It was an intresting read, thank you.
And here's a shameless plug for a bump!

View attached image.
3 years ago
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View attached image.
3 years ago
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LOL, that is a good image, might have to "borrow" that.

3 years ago
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Thanks for sharing the data, good luck with your game! And don't forget to make new surveys when you start promoting your game here ^^

3 years ago
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bump, because quite a few people said they were interested in the results and I want to give them a decent chance of seeing it.

3 years ago
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penultimate bump

3 years ago
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last bump (from me :)

3 years ago
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Interesting. I for one love statistics so that was quite fascinating to read.

3 years ago
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Very interesting data, bumping for visibility!

3 years ago
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