Haha, Pope emoticons might go down a treat.
But I guess rabbits and spring do actually go together, so maybe we'll still get the usual lunar new year emoticons, with the rabbit doubling up for both events.
And I would never have got the reference in the first video, without the second link so thank you

US retail events focus on impulse purchases to maximise profits, logic doesn't make as much money 😄
considerable psychological studies and marketing research led to this highly successful strategic ploy
also resulted in more impulse buy items (ie earrings) at checkout counters and "would you like fries with that?"

if separate events didn't increase Steam's bottom line, they wouldn't do it, it makes more cents not sense
sales from the new Lunar New Year event dwindled, so they've dropped this third wintery, but Autumn(BF) has remained strong
Spring Sale just happens to accidentally, by sheer coincidence, be stocktake sale season, when tax rebates arrive
Summer Sale coincides with the end of the school year, when parents splash dosh
it's about when consumers spend the most, a stupid amount, even going into debt offsetting any discounts
ie 20%/mo interest doubles the cost in 4 months

the comedic mad rushes in movies about BF, XEve and Boxing Day, unfortunately depict reality
same in Adelaide, but tamer, except when Le Cornu had special annual sales that many camped for days ahead
I still get a silly stupid creeping fear that BF discounts will be out of stock in the Winter Sale
fortunately, as a kid, I saw retailers rewrap candy and goods after hours, for each month's seasonal event
to combat impulse buying, I use ITAD with -33% set as the proper full retail price for AU