Borderlands 2 Premiere Club DLC

SP will only give 4 DLC-with-new-story, rest (new character, rumoured new cars, weapons, enemies, all added to base game) will have to be bought separately. And if they will make enough addons like this, that will make GOTY buyers really, really happy that they paid $10, not $100 for one game (well, if you're stupid enough not to hunt for some sales here ad there, right now Borderlands costs $60, another $30 for Season Pass, and $10 for Mechromancer, that's $100 bucks for one game already...).