No daily or flash sales in the upcoming Autumn/Winter Sales?

Apparently, there will be no daily or flash sales this year.

http://www.pcgamer.com/steams-autumn-and-winter-sales-will-ditch-daily-deals-and-flash-sales/

This year, to optimize the sale for customers and to allow us to feature and recommend your products in more ways to more customers, we’re asking for just one discount, to run the length of the sale," the message from Valve says.

If so, this drastically changes the way we approach the sales. Instead of waiting until it goes on flash or daily, you can buy it on day 1. Could this be a result of the refund system?