I got some questions... Please look inside :D

For clarification, do you mean advertising posters or stuff given away with a game (such as the map of Skyrim)?

I'll assume you mean the ones for advertising.

1- Most likely no. I never saw a poster and thought "Hey, that game poster is cool. I'm gonna buy that game." Maybe gets my interest yes, then search for it and then decide.

2- I like posters that have a unique idea. Not just slapping the protagonist and the game logo and call it a day.

3- Hmm its a low priority really. People just want to see the actual game not just a still image. It is good though to get the game's name out there.

4- I prefer simplistic and subtle ones.

5- I don't really see gaming posters around where I live. The only place I'll find is my room, heh.

1. Depends of the poster. If I heard of the game franchise before and if I liked it, then it does.
2. In-game footage, price, publisher of the game, who made the game
   3.I don't really find game posters that important, but they most likely increase the ammount of the games being sold
   4.Yes, because I choose which one is there :D
   5.I'd say game shops or any other shop that sells games in it. It probably is the most effective one because you most likely will spend money in the shop and then you might as well buy a game as a bonus.

1. No. They are marketing hype containing little-to-no useful information about a game.
2. I don't look for anything, due to my feelings about them I ignore them, or just roll my eyes.
3. Nothing makes them important to gamers as a group. They are only important to the publishers for bringing in casual gamer money. Which could be argued to be damaging the gaming world depending on your feelings about games marketed to the casual player.
4. Not generally, the only gaming poster on my wall right now is a map of Skyrim. I used to have a couple that had nice pictures on them but I threw them away a few years ago.
5. Round my area, I almost never see gaming posters anywhere outside of Game. Probably not worth their time investing to put them up due to the high percentage of retired coffinstuffers that move here.

1)Not really, I usually know which games I'm going to buy before I see the posters!

2)Publishers, release date, in game pics/footage.

3)I don't think they're that important, I'd rather watch gameplay. But if people haven't heard of the game before, it might get them interested.

4)I don't really have any gaming posters, but if i had some free ones of games I liked, i'd put them up in my student house!

5)Gaming stores and sometimes bus stops around here!

Hope this helps :)

1) Yes and No. It will attract me to check out a game if the poster looks amazing, if it's just an average poster I won't give it a look at all online.

2) I look for quality artwork, a link to the official website, and what systems it will be on.

3) A gaming poster is important for promotions or for private use such as hanging it up in your own room. The poster should show some of the main characters so that it reflects how the game is and how the characters are portrayed.

4) I don't care, I like both archstands and wall posters.

5) Gameshops or Billboards.

1) Not really. I research games before buying. But it might make me interested in a game.

2) Something that draws the eye or looks "epic"

3) I don't they make a big difference really.

4) They are cool to have. Makes me walls look less boring.

5) I Only see them at shopping places like Walmart or Gamestop.

I have a question - did you pay any money to SG.com owners for your marketing research?
Thanks for answering.

Thanks for the help guys.

That's all I need for my assignment. :D

1. No, I probably have already seen the game on the internet first
2. Main characters, title and sample graphics. Recommended specs too.
3. My guess is that younger persons could easily be impressed by gaming posters, which could make them want to buy the game.
4. I keep my walls clean since highschool. Would make my room seem so childish :P
5. Game stores, bus stops

You are welcome

Cheers, here are my answers:

1)Do gaming posters attract you to play/buy games?

Yes, for example Red Alert 3 posters, GTA IV posters, Mass Effect 2 posters. I don't know why, but I just like those posters.
I haven't seen any Cod:MW 1, 2 or 3 poster that attracted me to play those games, but I still play MW1.

2)What do you look for in a gaming poster?

Actually, some girls with crazy outfits and guns.

3)What makes a gaming poster important and what sort of affect does it give to the gaming world?

I think it should depict the game's theme. I don't think it has any effect on the gaming world...

4) Do you you prefer gaming posters on your wall? Yes or No If so, why?

No, because I just like to keep my walls clean.

5)Where are you most likely to see a gaming poster and which is more effective?

Game shops and malls.

1)Do gaming posters attract you to play/buy games?

What you see in posters are nice in-game girls? Interesting.

2)What do you look for in a gaming poster?

I think I have already replied above. Posters are only a bit useful if it contains girl. ^^

3)What makes a gaming poster important and what sort of affect does it give to the gaming world?

Three questions, one single answer.

4) Do you you prefer gaming posters on your wall? Yes or No If so, why?

No.

5)Where are you most likely to see a gaming poster and which is more effective?

Anywhere, but my home.

sarcasm version:

1. no. i've developed an immunity.
2. transparency.
3. balls.
4. no. i don't want my walls to look like shit.
5. in the trash after a convention.

not-quite-as-sarcastic version:

1. no. i rarely pay any attention to advertising anymore. if I want to know about a game, i go to metacritic (user reviews are just as, if not more, important versus critic reviews), youtube, and friends.
2. i really don't. the last cool gaming poster that I can honestly actually remember is the fold-out mini-poster from "Metroid: Return of Samus" for the Nintendo Gameboy circa 1990.
3. nothing. or rather, the same as any effective marketing. a giant legible name and/or a splashy memorable image. if it fails on those points, it likely has no effect on the gaming world.
4. see my "sarcastic" answer.
5. technically, there's a StarCraft II poster to my left right now. but it's not on a wall, and it's all wrapped into a tube and sitting on a high shelf. there might also be a few Red Faction: Armageddon posters in the living room right now, if they aren't literally and non-sarcastically already in the trash.

1) Posters don't attract me to buy games. I don't have anything against the posters, but a good poster has no more effect on me wanting the game than the art on the game case.
2) They should catch your attention, but not really say anything about the game other than the name and maybe the release date (if it's not out yet).
3) Continuing from number 2, having limited information on the poster but a good enough image to get your attention can cause you to do more research into the game.
4)I don't typically decorate my walls, but I tend to use game posters when I do simply because I often get them for free.
5) I'm most likely to see a gaming poster at a game store and that's where it's most effective because I'm already in "game buying" mode.

1) They do if the style of the art or name attracts me, or if the poster just gives a feeling of awesomeness.

2) I look for any In-Game screenshots.

3) I would say that it would affect it by making a good appeal to whatever the games target audience is, as this will give huge bonuses to its sales if the poster is successful.

4) Not really, since i would like to make my room seem clean and simple.

5) I see alot of them on buses and other sorts of public transport, and even on the stops. I also see them in Game Shops, and other retail stores that sell games and other sorts of digital entertainment.

1.Not really, i care more about the gameplay other than some drawings over a poster (though it would be nice to have some)

2.The only thing i look at in posters is usually how the art is made, and the "expression" it seeks.

3.Its the same concept as a movie poster, it usually shows the main protagonist, gives the viewer an idea of whats the mood of the game (whether there are explosions, or a gritty background).

4.It would be ok, though i think it would be better to have some movie posters, as they are usually a lot better presented and usually have a better relation with what actually happens.

5.Mostly game shops, and those are usually some figurines of Kratos (God Of War character) and some PES2012 unfortunetly.

1) No, like any other product

2) Gameplay screenshots

3) It does for people, who like interesting wrapping of their products

4) No, it decreases chances of getting laid =o

5) Buses or toilets, when you're bored and have nothing interesting to look at

good luck :)

Videogame advertisement in general is bad in my opinion. A lot of advertisement obviously shows that they're trying to make up for something.

1.) No. While they may draw my attention to a game I otherwise didnt know about, I have never rushed out and bought a game just because I saw the advertising poster. Most people, myself included require a bit more then fancy artwork and a slogan before we spend 50-80 bucks.

2.) I dont really look for gaming posters, however as far as any that I would like to own they often have great artwork with minimal or preferably no advertising, a slogan or some such if appropriate isnt damning. Poster here

3.) A gaming poster isnt important. While its affects are limited in the "gaming world" they serve as nice artwork in the form of wallhangs, or okay advertising for those that know the genra/franchise.

4.) Again, while a gaming related poster is good to hang up for decoration, I prefer an actual form of artwork rather then a piece of advertisement. Why do I prefer this? Because I see enough advertisements in my normal day to day activities, I dont need one in my room.

5.) More effective is hard to say and can change day to day or from game to game. While the rule of advertising is to reach as many people as possible, you must also factor in target audiences. All but the last are viable places to advertise, but from a person to person perspective I would assume that if your FRIEND (not neighbor.. whos friends with their neighbor?) had a game poster hanging you would be more interested in learning about the game. Game shops are also rather viable as they can lead to a higher chance for an impulse buy. Buses are much more viable then a bus stop and depending on the number of buses in your city might be more effective then billboards.

addendum to 5.)
For me personally if I know the franchise then all forms of advertising are viable, but wont lead to an impulse buy. Overall however the most effective form of advertisement is word of mouth, or at least TV for its ability to almost pinpoint your audience to the exact gender, age, and income levels.