It should be automatically applied to any purchase where it could be used onto. If for some reason it doesn't work contact Amazon support about it.. they're normally pretty helpful and quick to answer (I used phone support and had them call me back which they did right away, took a minute).
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Do the emails also say...
Thank you for your purchase of a 2K game from Amazon.com. Your purchase entitles you to a $5 promotional credit towards the pre-order of NBA 2K14. To redeem your credit visit: http://www.amazon.com/dp/B00D93B5VI click "Pre-order PC Download" and your credit will be automatically applied. Credit must be used by 9/24/2014.
...? If so, then the only "qualifying purchase" would be the preorder of NBA 2K14. I ask because I got a few of those emails today.
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I have six of these credit e-mails. Now that is dumb of them since they will only apply one.
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afaik, they will apply the discount on each of your purchases for this game until all your discounts are used.
so you should be able to buy the game six times, each time with a discount, the seventh time you'd have to pay the full price.
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Check the date it's valid. Sometimes those emails go out early. Obviously the best place to find info is Amazon itself. Just give them a call.
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It's automatically applied when you are making the purchase
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I deleted that mail.
Firstly, it didn't show in my proper folder.
Secondly, i saw specially suspicious.
But well, i don't want NBA 2014 anyway.
Have a nice day :)
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Got this mail too and also was surprised, cause last buy was months ago. Bad that its only for a game, that i would never buy.
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Hi, i get the some emails from Amazon:
Thank you for purchasing from Amazon.com.
Your recent order XXXXXXXXXXXXXXXXXXXX entitles you to a promotional credit which we have added to your account. This credit can be applied to your next qualifying purchase.
But I have problem with this. How I can use this credit? Its 25 USD for Digital Games/Software, but when I try buy something, everytime I must pay only with card...
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