[Free game]: Microcosmum

I and some other people as well, wondered where the high amount of Microcosmum ga's came from. I see no bundle with it and "isthereanydeal" don't show me a lower price either. So whats the deal (haha get it?) with the amount of ga's all of the sudden.

Don't get me wrong: I really like to see it that this game gets passed around like crazy but I'm curious :3

Edit: Thanks to Meemesmo and google translate we have the instructions:

The creators are not yet a well-known game called Microcosmum: survival of cells decided to make a distribution key. 3 Keys to the game and 2 DLC. The way to communicate with them learned that they want to do in the future multiplayer. The game is beautiful, and addictive.
What should be done?

Start a browser.
2.Kliknut this link: https://vk.com/microcosmum.
3.Napisat that he came and asked him for the keys. Link: https://vk.com/id264365722
4.Zhdat from 1 hour to 2 days until you write keys.
5.Aktivirovat keys to the incentive.
Cards are!