EDIT 2:
Welp, looks like the US is getting a price increase too ($11.99 USD to $14.99 USD). Thanks to herbesdeprovence for sharing the email.
US Price Increase Email

EDIT:
So far only confirmed for Canada ($14.99 CAD to $17.99 CAD) and Europe (10€ to 13€), potentially to readjust for exchange rates since the time they changed to regional pricing.

Hello Humble Community,
Our mission has always been to deliver unbeatable value and drive meaningful impact, something we've only been able to do with your support. Since launching Humble Choice, we've delivered over 1,200 high-quality games, from hidden indie gems to blockbuster AAA hits. And we've done it at the same low price for several years.
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We will continue to stay true to our mission of making a positive impact in gaming, empowering incredible developers, and delivering a curated selection of games each month with Humble Choice. Together, the Humble community has helped raise over $266 million for charity, funding critical causes around the world.
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Starting with May's Humble Choice on Tuesday, May 6, the monthly price will change from $14.99 CAD to $17.99 CAD.
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Moving forward, Humble Choice subscription will include IGN Plus, bringing you expanded new benefits. You'll enjoy an ad-free IGN.com, exclusive discounts at the IGN Store, and full access to the premium interactive maps of MapGenie+.
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Upgrade to an annual Humble Choice plan for just $139 CAD and secure fantastic pricing for the next year. At checkout, use code MAY2025 to lock in this great value. We're incredibly excited about what's coming next, and we're grateful to have you along for the journey. Thanks for being part of something bigger,
— The Humble Team

Email Images

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2 months ago*

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I had a subscription for years, but it's becoming increasingly rare for me to get a monthly Humble Choice -- I've had more themed bundles than HC ones in the last couple of years. My free cash is limited, there's already relatively few games (frequently 0-1) I want from any selection, and many games that I do want will end up on either Gamepass (which is insane value, at the cost of not owning the games, games rotating out, and maybe needing to wait a month or two extra) or free on Epic (at the cost of needing to use EGS). Increasing the price of HC to bundle in a site I don't use and don't want to use and a service that I don't value is likely to see me getting it less often.

1 month ago
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From a business point of view i understand… i just hope the quality of games will be improved xD

1 month ago
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it wont...
before it would have 1 or 2 headliner games so good you would buy not knowing what any other games were

1 day ago
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Well true… and they increased price yet again😭

1 day ago
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I just bought Humble Dice and Destiny Bundle... 4/6 keys are currently out of stock or something - don't remember how they call it! HB is dying...

1 month ago
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i have still 10-11 picks left from the yearly sub i bought in nov-dec when it had a discount. I doubt ill renew it, especially if they increase the price. That way i can at least avoid all the dead multiplayer games or games with 500 DLCs, none of them included in the choice. With 13€ i can buy what i want during sales and support with the full money and the developers or company who actually created something worthy, instead of getting splits and so cents from bundles.

Most of these choices games end up always on my backlog anyway and never playing it.

1 month ago
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I didn't get it yet. Is it pausable or not? Do I have to pay the 99€ directly or do I check in for 8,25€ each month for 1 year and if I pause a month I lose my benefit? If it's 99€ direcly it should be pausable I suppose. And is IGN Plus included or not? Perhaps my English isn't good enough hehe.

1 month ago
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It is €99 up front and will give 12 credits that are pausable.

1 month ago
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I was slightly tempted to buy the full year as the price increase may put me off more easily of a few months. But looking back in 6 years, only had I got half the months, every other was 4,3,2 months not to mention the possibility of Origin keys now... Guess I'll buy even less Humble.

1 month ago
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If I buy a yearly sub as a gift, does anybody know if these gifts expire? I would like to use it on my own account but still have 8 months paid left.

1 month ago
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They should NOT expire. You are paying for a gift without a set date unless specifically they said so.

Also, can't you have, like one year, 8 months?

1 month ago
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If I remember correctly these gifts can only be added to an unsubscribed account, so no stacking.

Also, what SHOULD be and what actually IS - these are sometimes two very different thing these days with Humble ;)

1 month ago
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I've added gift subs to my account year after year.

The only rule I know of is you can only have 24 credits at a time, so you can't redeem a gift sub if it makes your account exceed 24 credits.

1 month ago
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Deleted

This comment was deleted 1 month ago.

1 month ago
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They do stack. I'm covered till January 2027.

1 month ago
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I did not know this but it worked, thanks guys!

1 month ago
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coupons just ran out and canceled my sub
when they asked way
Trump.

1 month ago
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Welp, price hike in the US now too

$12 -> $15 monthly
$129 -> $155 annual
plus whatever your state tax is (usually like 7%?)

View attached image.
1 day ago*
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oof.. to pay for the last fuck up
soo now everybody esle gets to pay for those people that cranked out what was it 22 free months of humble choice???

1 day ago
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Yup.

In UK:

£11.49 / £119.99

1 day ago*
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Nothing to do with that one small glitch, it was inevitable this would happen especially after it being announced to the EU, prices keep rising, they have been rising for as many years as we know, and they'll continue rising. Went to the store today and items I buy every month for over a year now are $3 extra just now.

You could blame this on humble giving people $4, $6, $8 coupons for years before this happened and it would be much more deserved than this, because humble would've lost $6 on each of those bundles they gave out coupons too, so for every 2 bundles they gave for $6 it would be equivalent to one free one in the glitch. Same exact amount. Some people got it every single month, you included as you said you keep getting these deals every month right? So why be surprised?

Blame it on the president, that's fair. Blame it on the dollar losing value, and fear of nuclear wars, the unending greed of late stage capitalism and how evil it really is and the mistake of world leaders not leaning into some progressive version of socialism. We failed, but you could've predicted this in 2006. It's just slowly coming like a disease getting worse every day and it's not getting better.

I mean my city provides homeless apt. housing for individuals who haven't worked since the start of covid payed by taxpayers that costs more than a rented 3 bedroom house. Not only is someone living for free and without providing, but the owner is also double dipping by charging more than it costs for a house.

*One interesting thing to note is US doesn't have a coupon for $99 as far as I know compared to EU which got MAY25.

PS: Blame it on the lack of windows 7 support.

1 day ago
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At least USAss sit now in the same boat as the rest.

Trump first :D

1 day ago
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Not UK yet it seems.

1 day ago
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Just got the email.

1 day ago
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11.49 and 119.99 for UK

1 day ago
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Got two months at the previous price unlike Canada and EU, I don't see why this needs to be spanned as some punishment and revenge for the free monthly fiasco.

They raise prices after I don't even know how many years.

1 day ago
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They really are a weird bunch. Had Humble communicated that the price increase would affect (almost?) everyone, they could have easily avoided quite a lot of negative backlash.

1 day ago
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Capitalism at it's finest baby. Things get worse with every day passing by with absolutely no way of making them better.

Lucky me I already got plenty to play so I don't need much more, and while this effect is already displayed onto steam through higher base game prices, less % discounts, worse steam sales, etc. , it's gonna have to be next generation that figures it out and pays the higher price so I can have my nice things right? Kinda like the boomers did with the housing market. Otherwise we'll see a humble, steam, amazon, economy, etc. collapse. Maybe not in this lifetime, maybe yes. Exciting!

1 day ago
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Yearly went from 109 euro to 135. Quite the hike, and after so many pauses, if it ends, I stop with it.

1 day ago
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OK, bye Humble Monthly.
The quality and quantity of games offered has steadily gotten worse, you rebundle games even though you promised not to and with a prize hike... nope not worth it anymore.
(I was 80% convinced not to renew anyway, this was just the kick at the door).

...but I have 1 year left on the subscription, due to pausing, so I suppose I'll have the access for some time yet, unless I just get every month going forward just to be done with it.
IGN sucks.

1 day ago
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Wouldn't mind the hike if the games quality and quantity hadn't decreased as well. We used to get AAA games regularly, or incredible bundles like Spyro+Crash+Call of Duty: WWII. Dark Souls II and III were bundled. $15 a month would be fair if we got Elden Ring in a bundle this year.

1 day ago
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Elden Ring being added is the litmus for fair pricing?

1 day ago
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Yes

1 day ago
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That is pretty comical, lol.
GTA6 or bust.

1 day ago
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Elden Ring is 3 years old. Dark Souls III was in a Humble Monthly 2 years after release.

It's crazy that they convinced you including Elden Ring in a Humble Monthly is crazy.

1 day ago
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Not as crazy as the expectation that it's only got value if it includes it, lol.

I think this is what people mean when they talk about gamer entitlement.

Not that I'm sold on it being $15, but it would be an outright lie to claim that they don't already provide well beyond that value each and every month.

1 day ago
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The point is that the value has gone down. Sure, I'll probably stay subscribed for most months because like you say, it's usually a good value, but they absolutely have gone down in quality when you factor in the price increase.

I don't think it's entitled to expect a subscription service to maintain roughly the same value as it had in the past.

1 day ago
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The price increase is $3. So perhaps you are overstating things. From my perspective, the selections have always been great. And certainly worth significantly more than $15 asking price moving forward. We're really also talking about people who thought $12 was somehow unfair pricing, lol, and who largely game the system each month to try to get the bundle for $8, $6, etc...people whose opinion of actual value are not to be taken seriously.

Citing Elden Ring or, say, Baldur's Gate 3 or pick your wishlist game, as the only games that would make this subscription worth the still insanely low asking price is dishonest.

You can say the selection isn't to your liking and that would be both fair and understandable but presenting an argument as if the bundle itself isn't an insane value for the selections provided is simply false.

1 day ago
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You and others seem to have the impression that such topics are just about Humble having to be willing enough to make Elden Ring happen, which is the only insanity here.

Elden Ring is way bigger, better and more successful than the Dark Souls games were. It probably sold more copies than these games combined. There is no need for them to devalue their product to make it more popular to the masses.
Elden Ring is right now, at full price, still well placed in Steam's sale chart. It never had a bigger discount than 40%. Does anything of this suggest they'd be interested and willing to bundle Elden Ring?

Do you know what else changed? Dark Souls is owned by the publisher Bandai Namco, Elden Ring is owned by the developer From Software. And while Bandai is well known for deep sales and doing bundles, From Software is obviously not.

Add that From Software is immensely successful now, with multiple titles in the pipeline and each being a success.

Now enlighten us on how you expect Humble to convince them to ruin their future sales by flooding the grey market with keys. And that for a share of the meager $6-13 people are willing to pay. Sounds like a great deal, why would anyone dare to refuse?

1 day ago*
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It's inflation for you. Most products you find in the supermarket these days have seen a price hike AND a weight/quality decrease.
They think they're being subtle and we only notice the price hikes...

16 hours ago
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Shrinkflation.

12 hours ago
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If we say that 10 times and click our heels, are we going back home?

9 hours ago
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Depends on the footware.

7 hours ago
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Seems like Australians woke up to their emails this morning:

“Thank you for being a valued Choice subscriber. We hope you're enjoying everything that Humble has to offer. We're writing to let you know that starting on July 1st, 2025 the price of your Choice subscription will be increasing to $20.95 AUD for monthly plans and $219.95 AUD for annual plans.”

While any price hike is a disappointment, I haven’t had as bad an experience with Humble as some of you. I’ve only experienced the dreaded key restock thing a handful of times. Certainly no key or bundle I’ve bought from them directly (i.e. not Choice) has ever had any issues. It’s only Choice keys that have occasionally been out of stock, and I do sometimes wait too long to activate them, which is partially on me.

For me, given the ability to pause on an annual plan, Choice still represents a fantastic deal. About $18.33 (less than one great indie game) for a bunch of games, several of which I’m interested in, sometimes some that are on my wishlist. And if I skip the month, I don’t lose out, so my sub often lasts for several months longer than a year, and I appreciate the ability to skip when most of the games are ones I already own or just aren’t interested in. And if one month is bad for me, generally the next is decent. Rarely do I need to skip two months in a row (although it does sometimes happen).

The IGN+ coupons of late, though, I do agree have not been welcome. I subbed for Steam games. If the trend of not delivering that continues, or the offering deteriorates in some way (less Steam codes, more ancillary BS), then I’d have to seriously reconsider staying subbed and just go month to month.

1 day ago
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The last year or two I relied on coupons to get better value from HB - there's rarely more than one game that I'm interested in, very rarely something I've already wishlisted.

Not sure if HB is worth it with the price increase, they'd have to bring out some bangers.

How often do they send out coupons anyway, is it only when you pause X many times or something?

1 day ago
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It's random.

1 day ago
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I still have my old classic subscription from years ago, that affected too?

1 day ago
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Yes

1 day ago
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Right now it still shows 11.99$ for next payment if you are still on the classic month to month plan.
Lets see if it will change on 1st of July.

If they do not change it maybe it finally pays to be a "loyal" customer.

1 day ago
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Agreed, if that changes too then there's no point in me keeping it.

1 day ago
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I mean most classic customers switched to choice to be "loyal" customers. xD Loyal here doesn't mean much because humble wanted them to be "loyal" by switching otherwise they would've never asked them so many times to switch the new plan. I'd say being on classic actually bothers IGN.

16 hours ago
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IGN bothered?!
By what exactly?
Getting potential more money from those who did not switch, for whatever reason, to their cheaper regional priced ones?

After the recent price changes this might get valid, if they do not change the price for classic, but sure not for the past years.

8 hours ago*
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They didn't introduce choice because they wanted to keep classic. Since it was inconvenient for them to have 2 plans, they provided less support and attention to classic, hence why you paid higher prices. It wasn't a flex that classic members paid higher prices lol, and I mean tbh as a US member my prices were always the same, so I never paid more or less on classic vs choice. I was a classic member at some point too and don't remember how I switched, but all I'm saying is it makes more sense for them to have and maintain 1 plan vs 2, this including the deals and contracts they have to sign with their partners, charity documents they have to complete etc., everything doubled the work basically for having choice and classic, it's not just them setting the price.

Likely somewhere in the contract for classic the prices were set to a standard or something, vs with choice it allowed them the flexibility, idk I didn't read it.

7 hours ago
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What you write makes no sense.

Before choice there where only 1 plan.
Choice introduced 3 new plans (Lite, Basic, Premium) and new subscribers could not get the classic anymore which gave the most benefits.
Then they merged Lite, Basic, Premium into one on top of the classic.

They made a decision to have 4 different reward plans all by themself in the first place.
So do not act like having different subscriptions create a lot of work.
Maybe before ERP Systems where widespread (decades ago) this may have been a minor increase in it but not anymore in the present day.

7 hours ago
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It makes perfect sense, they introduced those options to get range on user base by letting them select specific titles, in return for a higher price and less titles, which at the time didn't work at all, teaching them a lesson, hence why they did away with that really fast, settling for 1 option of choice, which was the exact same thing as classic, aka no difference between the two for many years(except that you didn't get yearly discounts anymore because you stubbornly chose to stay on an outdated plan, and in some cases you paid more or less depending on regional pricing I guess, this didn't matter in the US which was the same price).

They didn't need separate contracts business wise for the lite, basic, premium because it was all coded into one plan: "choice", classic was still a different contract at the time, so it required a separate plan contract. Choice was not 3 different contracts, it was 1 contract, giving customers 3 tiers of purchase options. You're misunderstanding the concept here.

Could they have maybe put them both into the same contract and use regional pricing? Sure, but wouldn't that mean it's just choice then and not classic? Because there would've been literally no difference between the two. You just wanted to be known being on the "classic" plan for the flex and e-pen, but you wanted to take advantage of the choice plan pricing as they've told you when they offered it to you month by month. I guess you were waiting for the day humble bundle, a charity, buys you a house or something for staying on the classic plan as a "loyal" customer. Maybe it's still coming, hang in there, what can I say, maybe one day it pays off, sometimes it did?!

Regardless, it makes sense companies introduce new plans because they don't want to use the old one anymore and want to move on to more profitable newer, trendier, catchier ways to get customers. They wanted people to switch. It didn't work in the short term with their first attempt at choice with lite, basic, premium, but it worked in the long term when they consolidated them all into 1 plan 1 price.

4 hours ago
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Go back to my first post and the post i answered and tell me what relevance to that anything you wrote has?

I have answered a question with information i had period.
There is realy not much else to it.
You even missed that i put the word loyal in air quotes in my answer and i assume you understand what air quotes mean... do you?.

So i do not get it why you need to write a novel (word salad) in defence of something i was not even attacking or mentioning!

3 hours ago*
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I mean what relevance did your replies to me have then? It's the same relevance as you trying to reason your point, which I didn't agree with.

I didn't miss that you put loyal in quotes, you were trying to imply that classic should've been for loyal customers but we've known for years that doesn't apply anymore since we have choice which is the new loyal. Just under your comment, I literally explained that loyal makes no sense in your context. tf?

Idk you disagreed with me and I disagreed with you and you disagreed with me and I disagreed with you and that's where we ended up, I explained my reasoning in detail and if you don't get it it's completely fine we move on. I know I write long replies, I disagree on them being word salads, they're not hard to read unless your struggle with reading, but I'm not responsible for your reading skills.

1 hour ago
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Air quotes are not meant to emphasis a word they are meant to make the use of it ironic, mocking etc.
"loyal" in this context was meant to be ironic.

The same as when i am doing something realy dumb i call myself a "genius"

48 minutes ago*
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The $12 was barely worth it most months as I typically only wanted one or two games most of the time. I certainly wouldn't do $15 unless there were at least three games I really wanted that I could get for $5 each. They're outpricing themselves and giving less games than they used to each month on top of that. Should be easier for me to spend less money though, so that's a plus. I'd been wanting to cut back a bit since my backlog is so massive.

1 day ago
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So far it looks like this price hike is not applicable to people in Mexico and Latin America. I haven't gotten that message yet. Presumably our prices will stay at $12, which would be interesting, but maybe they're planning to give us regional pricing.

Which would be cool, but at the same time not, because I use Humble to buy games that are inexplicably more expensive in MXN than they are in USD on Steam. (Also Mexico doesn't have access to any EA games there.)

Guess we'll be finding out in the next week or so.

1 day ago
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If there are games you want and will play it is still a screaming deal.
If you aren't really interested in the games, I could see more people passing when maybe they would have tried some of the games out at the lower price point.

Personally, if they actually improved the games, I think it is a good change. But they tend to want to put in a lot of PC games (not personal computer lol) as the smaller more indie games that I am not really interested in. I do love indie games, but generally not the ones they pick (also an issue with gamepass)

1 day ago
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I'm still on good ol' classic, and here's my notification email (current sub) (no special offers, no mention of IGN+):

Hello Humble Fan,

Thank you for being a valued Choice subscriber. We hope you're enjoying everything that Humble has to offer. We're writing to let you know that starting on July 1st, 2025 the price of your Month-to-Month Classic Plan subscription will be increasing to $14.99 when it next renews.

Our mission has always been to deliver unbeatable value and drive meaningful impact, something we've only been able to do with your support. Together, the Humble community has helped raise over $268 million for charity, funding critical causes around the world. This adjustment will help us continue to deliver the highest-quality games and content you love -- and support the developers, creators, and charities that make it all possible.

Your benefits aren't changing, you'll still receive:

A handpicked selection of PC games to keep every month
Humble Store discounts up to 20%, including new releases
Access to the Humble Games Vault collection of 50 DRM-free indie favorites
Support for charity with every subscription
We're incredibly excited about what's coming next and grateful to have you along for the journey. Thank you for being part of the Humble community!

  • The Humble Team
1 day ago
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Interesting, I wonder if they wont give you IGN+ when the next month launches. That'd be a first for classic customers.

16 hours ago
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Hmm, probably not. Also looks like a non-classic email is exactly the same as well. I'm sure they'd be all over telling us that we are getting something extra for free to make us feel better about the price.

16 hours ago
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Curious, but why stay on classic all this time? I assume since you're in the US you had the same price this entire time? Do you still see it viable? Or is it a flex?

4 hours ago
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They are also increasing the price of the annual subscription, from your next renewal, to 134,99€ per year. I am not really happy about it. Most probably I won't renew my subscription then.

1 day ago*
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Just got the email in the US and my yearly subscription just happens to renew in July (not that they let you see this information anymore, I can't find anywhere that lists your remaining credits). Lucky me.

18 hours ago
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You'll find that info in settings > Humble Choice section > manage your plan > billing history.

16 hours ago
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The nail in the coffin unless they start bundeling AAA games again.

17 hours ago
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Sure you can have AAA games.
It's gonna be Dragon Age: Veilguard 😆 It was already free on the cheapest tier of PS+ two months after release so I'm actually really suprised it hasn't been in Choice yet.

16 hours ago
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I'd like that

3 hours ago
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So I guess we were just a test sample.

16 hours ago
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For ?

4 hours ago
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Rolling out price increase in more currencies.

50 minutes ago
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Oh, it will go up again in a few years I'm sure unless we have a market crash across the board or something and game prices drop. I think they'll be consistent and raise prices for everyone evenly to look consistent and fair.

I thought it could've been due to some EU regulation humble had to adapt to or maybe tariffs on digital goods(which I think are not in effect at this point I don't even know what that clown is doing).

10 minutes ago*
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What i find weird is how the quality of choice is mixed, while aside of that for prices really equivalent, HB manages to offer some really nice bundles. For ex the "case & consequence bundle" is really good (dont have to be AAA, it can be just really good indies) ! So are the editors / devs reluctant to be in choice more than in other bundles ?

3 hours ago
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Wouldn't be surprised, because Choice is available longer, no tiers ("I value my game a lot, I want it to be in tier 3" doesn't work) and it seems to be resold a lot more.

50 minutes ago
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