Giving away games is how you increase your level. L1 requires only a single game to successfully be given away.
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https://www.steamgifts.com/discussion/XaCbA/list-of-all-cv-levels-and-their-corresponding-real-cv
Games that have ever been bundled in the past or discounted 95% off or more (in any region compared to the US price after conversion) are considered bundled and only give you 15% of their retail value in contributor value here.
Edit: Also, if you search the discussions, you will find many other threads where people ask the same thing and there are more in depth answers about how the points work.
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Welcome to SG
As others mentioned you giveaway games to level up. I want to point out that games that are free or involved in mass giveaways aren't allowed to be used. Using these can get you suspended/banned.
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