Hype?
Chances are you only looked in the first page of the Off-Topics section only.
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nah i looked at http://www.steamgifts.com/discussions
but I don't know how long the badge has been there I could be a week late i don't know :D
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New badge means new sale/event!
http://i.imgur.com/7drHiqr.gif
meh someone post that for me.
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