Description from website

"There are more games coming out than ever before, and games only seem to sell when they’re on sale. Players have been conditioned, through bundles and mega-sales, not to pay full price. None of this is a surprise. And although money isn’t the primary motivating factor for a lot of us, if the dynamics of the industry don’t change, indie games will become an unsustainable model. Indie games have been such a source of creativity and originality over the last 10 years, and we want to keep them going!

To bring some awareness of this to players, a group of indies have decided to come together on July 4 (Indiependence Day) and NOT put our games on sale. We encourage fans of indie games to support their favorite developers by buying their games at full price. If you bought a game on sale and wound up really loving it, perhaps buy a copy at full price and gift it to a friend. Or pick up that game that’s been on your wishlist for a long time. (Steam’s new refund policy makes that a lot less risky!) Whatever your platform of choice, we’d love your support."

http://indiependenceday.org/

The creator of Indiependence Day's views on indie pricing in (lengthy) blog post

http://dan-adelman.com/post/112239049886/on-indie-game-pricing

8 years ago*

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What do you think of Indiependence Day ?

View Results
Yes! Good idea- its not fair they- deserve to be paid more for their great work.
No! What a bunch of pretentious a_holes. Who do they think they are?
Other

"...support their favorite developers by buying their games at full price."

HAHHAHAHHA

No.

Especially " The average indie developer makes less than $12,000 per year. " part makes me laugh.

Average indie developer is a lazy asshole who wants to make easy money by developing a shitty same-as-every-other platformer game and expects hundreds of thousands people to pay full 15$ for his 2 hour long, 3 months to make, shitty game.

8 years ago
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This. So much this.

8 years ago
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"2 hour long" where have you found so long indie game? "A bird Story" - it costs 4,29 for less than 1h of gameplay.

JK but 4,29 for 1h - seriously?

8 years ago
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Well, i think "Papers, Please" is longer than 2 hours. Even if not, then still worth every cent.

8 years ago
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It's one of the very rare occasions where it is worth it though. It's a good quasi-interactive movie.

8 years ago
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I agree on that. I've started it and so far isn't hooking me up as I thought and paying 4,29€ for less than 1 hour of gameplay is bullshit.

The worse case of overpriced game i think is Metal gears solid: ground zeroes, 20 bucks for a demo -.- (but it's not indie)

8 years ago
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So glad someone said this. Yeah, sorry, I haven't felt that P,P lives up to the hype surrounding, it at all.

8 years ago
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Even with that though, Bird Story actually offers a wellcrafted experience, more of a movie than a game, although still not on par with To the Moon. But there are numerous other games out there that don't have any of the cinematic or emotional level that Bird Story does but offer a similar length of mediocre gameplay, which is where the real problem lies.

8 years ago
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Plus I don't think the "average indie developer" is the guy that makes our favorite indie games.

8 years ago
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Some of this games may deserve it... but who wanna pay 10$ for Little Inferno?

8 years ago
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Ha, i did around 2.5 yearss ago when it was released. Still have yet to play it though, along with many other gamess i've paid full price for only to see them show up in bundle weeks to months of their release. Personally i don't really mind it, but I thinks I need to put more effort in trying to play them (@=

8 years ago
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To be fair, Little Inferno is fun.

8 years ago
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Happy cake-isnt-a-lie day! :D

8 years ago
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Like the first 5 minutes.

8 years ago
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Little Inferno is actually a really, really well-made game. The music, the sound, the lighting, the story told through the letters-- all of it combines to make a game that could just be a really mediocre mobile app actually a fantastic experience.

8 years ago
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It seems to be one of the best games in the list tbh. But who wants to play $10 for Bientôt l'été?

8 years ago
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I think Cat-Lateral Damage and Dog Sled look like the most fun.

8 years ago
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It's a fantastic little game, though 10$ is indeed a steep price for it - it's good for passing time and acts as a great game for phones / tablets, but not really for PC.

8 years ago
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Though games tuned for tablets/phones can be annoying on PC, I never noticed when I played Little Inferno on PC. Still, you are correct that they are listing it too high at $10.

8 years ago
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If you mobile game time to my steam games, I think the amount of time I spend playing this would put it up near the top, probably at number 3. Actually, probably number 4, because Bloons would be at the top.

8 years ago
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I would

8 years ago
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or 20 for world of goo. its a decent game but not 20 decent. its too short.

8 years ago
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Full price for a game? How about no....

8 years ago
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I have no issue paying full price for indie games that are good...but there's not many, at least by my standards.

Already own the ones that I'd pay full price for anyways (and i actually paid full price for those games).

8 years ago
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Pretty much this I wont mind paying 10-20 euros for indie game I find fun, but some I prefer toget at 50% ofc because prices can be too steep at time

8 years ago
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Everyone has already bent us over and stuck it too us. Now there's no-one left and we have to do it ourselves.

Is ity any wonder they can't make any money when for the most part they don't have a fucking clue.

8 years ago
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Dafuq? This only encourages me not to buy anything for full price ever again.

8 years ago
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+1 Enough people buy these = less sales.

8 years ago
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+...devs want too much...

8 years ago
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No thanks.

8 years ago
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List includes (not so) Affordable Space Adventures

8 years ago
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How about you finish your game before asking full price? and then also try to adjust the price to what the game is worth, and not how much you want to earn?

8 years ago
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8 years ago
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Want to see a great contrast--Trader Joe's supermarket. Except for seasonal items, virtually nothing ever goes on sale--EVER. Do you know why? Because their products are worth their price. They do not have ridiculously high prices, slashed, to lure you into the store, hoping that you might still pay full price for a few gouger prices? The only changes in price are UP, as over the years the cost of inflation slowly boosts the value of many food products.

Here is an idea--never put your game on sale. Ever. Put it out at an appropriate price for its level of development and polish and lure. Only drop the price slowly over the years as your game ages. Not selling many games? See my first suggestion--permanently drop the price where the market will bear the value of your game.

When many older AAA games sell for $3.75-5, and year-old AAA games sell for $7.50 at most, many indie game should be $2.50-3 at first release. You better have a damn good indie game if you want to push for $5-8 at release. I will continue to shug my shoulders at indie titles for $10-15.

Never throw your game in a bundle because your game proves its value from a good trailer of gameplay--not 25 seconds of developer/distributor name dropping--squeeze 2seconds in at the end. I can pause if I really want to read the name of your development team--did you ever notice that credit appear AFTER a movie/game. Do not show too much BS concept art that does not exist in the game--I see many that are guilty of showing 0% gameplay in the trailer.

8 years ago*
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current steam-oriented business model is totally fine:

  • price ranges from 2.5$ (minigames) to 15$~20$
  • first discount within a month or two, based on reception (good ~25%, bad 50%)
  • next discount in 4~5 months (reception based too) at 50% or 75%
  • further discounts up to 66%~75% or 85%~90% for bad games

same goes for bundle business model: to sell games that had bad reception you bundle them with average-to-good quality or over-sold games.

with these business models stores sell a lot more (at least 5+ times more, probably far more) and both supportive buyers and cheap asses are happy.

8 years ago
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I know the concept of price differentiation--let the cheap asses wait for their moment, while the rich buy at convenience. I still contend that your model works better if you never drop your good game in a bundle. Why would you need to? This griping from developers comes because they allowed their good quality games to trade for ~$0.50-1 unbundled instead of letting a good game age from $15 down to $5 with age. Drop that 50% off sale on the $8 game that you are standing behind.

You get just as much customer goodwill if you declare that 2% of revenues go to a specific charity of the week (declared).

8 years ago
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It's because of notoriety, if you get a game in a bundle you may play it, if you like it you recommend it to your friends but since the bundle is now over (supposedly) they are going to buy (or you're going to gift) that game at full or anyway non-bundle discounted price.
I have to say this happened to me probably 5-6 times, usually being me the gifter.

So, yeah, it's not only because of price, it's also about advertising unknown indie games.

8 years ago
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I understand where you're coming from, and I sympathize with it, but I'm the type of cheap gamer who waits for games to go on sale, preferably at -75% or greater. The model you're describing would be fine, but it would be incompatible with the norms already present on Steam and elsewhere. Since I couldn't determine which model the developers of a particular game endorse, or whether their price is fair, or whether they'll ever put their game on sale, I would rely on my experiences and the norm of pricing and sales on Steam games. That means waiting until the sale fits my limited budget.

If an Indie development team were to follow the model you proposed, I may delay purchasing their games indefinitely, waiting for a sale to occur and unaware that it never will. Heck, I even waited for a big sale on excellent Indie titles like Bastion, Torchlight I & II, the Trine series, and many others. I would have no problem doing so with any other.

Then again, "really poor, stingy tightwads" is probably not the target demographic for any business model.

8 years ago*
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good thing this isn't as well known (for them) as it'd likely give tem a black eye and most of these games have bundle keys floating around so if one wanted they could just trade for them and not really spend anything. From the list I see there's only about up to 10 games I would pay full price for IF I actually had the money (a rarity)

And like someone said basically, for every one good indie game, there's 4+ bleh ones made by potental Phil Fishes.

8 years ago
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Just to clear it up:
"there's 4+ bleh ones made by potental Phil Fishes." This is wrong. A LOT.
FEZ is top-notch game. Phil is the bleh :P But you're quite right with the ratios. For one succesful, creative indie title there are dozens of games that are obvious copies of something, for example Plants vs Zombies variants on Steam Greenlight.

8 years ago
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more personality (RAEGQUIT) than talent (and even then it's rumored that he stole other people's work in making that). The whole Puppygames incident comes to mind with a guy raging on his blog.

8 years ago
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If you can't slam with the best, then jam with the rest.

8 years ago
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While it's true that they (or at least some of these) deserve full price, there are a lot of game that I would have never bought at all (or even never heard of) if it wasn't for big discounts or bundles. So I'm really not convinced that they would make more benefits if big discounts and bundles weren't what we're used to, because there would be a lot less people buying them.

8 years ago
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For most of the games listed, I'd say the full price is too high by about a third to a half. Fix that and I wouldn't need to wait for sales to get the price I think is right.

8 years ago
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Amen.

8 years ago
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No. Besides, anyone can buy the games at full price any time if they want to support someone. So why make a big "deal" out of it? (pun intended)

8 years ago*
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It's undoubtedly true that stuff like Steam and their sales have changed forever the perception of a game's monetary value. I don't know you, but whenever I look at Blizzard's "sales" it's like they're coming from a parallel universe. There's no chance in hell I'm going to ever try Diablo 3 when on sale I'm looking at a $40 price point (everybody and their cats keep saying the expansion is pretty much a must). So many other games I could buy with that sum.

At the end of the day, however, it's a matter of picking a price point that feels appropriate to the nature of the product. Many newer, smaller games seem to have adjusted and we're seeing many titles approaching impulse buy territory even at full price.

It helps to reason in terms of revenue rather a price point: if a $4.99 price point sells ten times as many copies as $19.99, there really is very little to argue. But many devs are risk averse, and that's understandable especially for new indies who can only base their choices on information shared by other devs and, if they're lucky, the input provided by Steam.

There would be something to be said, however, about seeing massive indie hits like World of Goo sitting at $20 in that bunch, but I'll just stop at:

Best of luck to them all.

8 years ago
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You can try Diablo 3 for free.

8 years ago
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You're taking that 'try' too literally.

8 years ago
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8 years ago
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8 years ago
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Path of Exile is more or less the same, F2P. Not saying this is better than that, but if they could afford to publish and maintain that game with one of the fairest F2P model out there, Blizzard rips off your money pretty damn good (WoW too if this means anything).

I'm a huge Valve and Steam fan because I love their business model and I really hope it becomes a standard in movies/series too (discounts on older stuff, being able to play something you bought, without monthly fees, etc)

Still I have to say I miss the word "expansion", DLC just sucks hard.

8 years ago
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Did you see Heroes of the Storm? Pretty much 100 skin dlcs, including this gem:

https://pbs.twimg.com/media/B0QrCL9IUAAePht.png

8 years ago
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But HotS is free isn't it?
Free + Selling optional skins = OK business model by my standards. Let the whales buy expensive hats or whatever, keeps the game going for everyone else.

8 years ago
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It's all their fault. First they set the price too high, then within a month they give 75% off, then they put their game in a bundle to get a quick high quantity sale. And now they are wondering why don't we want to pay full price for their game. Sometimes the game is not even finished (early access)...
Look at Minecraft, first it was sold 75% off as Alpha, then 50% off as Beta and now they are selling for full price ever since and people still keep buying it.

8 years ago
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It's a success story that various indie devs would like to have happen to them; too bad most don't have the talent or trailblazing that Notch did. And with the market as crowded as it is today and with the big names (Issac, Meat boy, etc), in order to stand out, one needs to do more than say just another pixel platformer.

8 years ago
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+1 I've seen games out new and thought about getting it but didn't. And then a few weeks later it's in a bundle and I'm glad I didn't waste my money buying it before. Why are they so quick to bundle brand new games?! It just teaches us not to take a chance buying it right away.

8 years ago
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same with AAA preorders, why would someone waste $60 if the game will be at least 50% off in ~4 months...

8 years ago
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Not all. Some take more like a year to reach 50% off.

8 years ago
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id and activision? :3

8 years ago
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12,000 per year?! That's great o.o You can't even count how many portuguese would like to win 1000$ per month..

8 years ago
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I think your money is enough devaluated to think that's a lot (wich frankly it kinda is), but in their currency is normal and I guess it's a little bit over the minimum but not by much.

8 years ago
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Nope, im doing the proper conversion which is 899 euros. Minimum payment is about 500. Which is so low.

8 years ago
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Poor us :(

8 years ago
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Nope, minimum wage an hour is 7,25. 30 hours a week makes for around 900 minumum a month. And I was converting it to brasilian pesos, why do you bring euros into the table?

8 years ago
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Maybe because he's from Portugal, which is part of the EU?

8 years ago
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This. Even tho I think Max is just messing with me :p

8 years ago
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WHAT?! I thought you were brazilian for some reason. Apologies.

8 years ago
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I'mma shank you so hard..

8 years ago
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Shank me, you big, big bear ( ͡° ͜ʖ ͡°)

8 years ago
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Minimum wage here is around $350/month, lol

8 years ago
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Holy shit. How can the government think we can survive like that?

8 years ago
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For example Russian min wage:
Average across Russia is 85$
Moscow ~300$

And now how much money you need just to not starve to death (Goverment version)
100$

8 years ago
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well at least games are way cheaper in Russia

8 years ago
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It all comes down to value for money.
Some games represent value and others do not.

The sad part is that the majority of products on the market end up being inflated. They don't represent the value that is asked for them.
As a result people will resort more and more to sales, devalueing video games in its entirety making it harder for the good ones to keep coming.

Its a give and take. I agree, if its a good game - don't get it on sale. Support the dev.

8 years ago
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About the only Indie game I can think of that is worth buying full price is Terraria.

8 years ago
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:3
+The Binding of Isaac - so far this two are the ones that I can vouch for 100%. Need to test other games too.
Oh, and Dust: The Elysian Tale, how could I forget that gem ^^

8 years ago
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For my own experience I'd say Guns of Icarus Online and VVVVVV but I'm forgetting other gorgeous indie games I played, for sure.

8 years ago
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Space Pirates and Zombies (SPAZ) for me. 100 hours of solid gameplay for $10, well worth it.

8 years ago
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I'm not going to buy games at full price just because a few indie developers want to send a message. Price is not my only motivator and I'm 100% willing to pay full price for quality. Make a great game and let your passion show through. Cook, serve delicious, meat boy, binding of issac are some examples. All were successful too.

8 years ago
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I bet NotGTAV made more money this weekend than every single game on this page put together, just by launching at $.75 - and it is a stupidly shallow game revolving around a single joke (don't get me wrong, I think it was well timed and bought it myself). $5-$20 for an hour or three of entertainment when we have so very very many options just won't happen, especially when most indie titles just end up sitting in backlog for years.

8 years ago
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I don't even even buy AAA games full price, why would I do it for Indie games which will eventually (or already are) bundled? :P

8 years ago
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Because indie developers aren't rich xD

8 years ago
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Neither am I. I just fail to see the point of buying full price now. I would have already done so if I wanted to. Right now, this just looks like sellers saying "Hey, look, full price games, please buy them because we want you to".

8 years ago
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Yeah, yeah, that was not my point, my point was, that some indie games deserve the full price they are asking for it (: Not gonna buy them at that price tho, but only cuz I can't.

Also don't lie about your loot, you just want to confuse Dragon Slayers.

8 years ago
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N-no stop lying you liar b-bear!

8 years ago
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I'm going to try to remember those developers who tried to guilt-trap people into paying full price. You want to make a stand? Don't put your game into a bundle to begin with. You can't be part of the "problem" and the "solution" at the same time, it's too damn convenient.

8 years ago
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+1 Totally agree.

8 years ago
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Happy Cake Day.

8 years ago
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Happy Cheesecake!

8 years ago
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I was going to write exactly this... They are telling us that bundles are evil and of course, they have their games there. I was personally thinking that you have to agree to have your game in bundle.

8 years ago
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