Rise of the Tomb Raider Nvidia bundle

If it's a Nvidia promo code, I don't actually think it's a steam key.

yeah, nvidia codes redeem directly to your steam/uplay account.. so i think it would just register as a pre-order in steam.

Dammit, I just bought myself a new gtx 960 OC 4gig card a day before Christmas as a present to myself.

You will get a UPlay key. I bought a GTX 970 and got a Far Cry 4 key. You activate the coupon code to Nvidia and then you get a Uplay key :P

I got a steam key as soon as I entered the code on their account for Batman: Arkham Knight, and that was before it launched (for the first time), so I would guess it's the same for TR

I bought a notebook with gtx970m, how can i get the key ? is it from SE or NV ?

After code you login with steam and game is added to your library.
http://www.geforce.com/games-applications/pc-games/rise-of-the-tomb-raider/bundle/code-instructions

1. You get the NVIDIA Coupon
2. You go here and redeem it.
3. It will ask you to link your steam account and ask you to give NVIDIA access to redeem cd-keys (It's completely okey - just allow).
4. Follow the instructions, enter you email and the other info they want.
5. The game will be added automatically in you library, no cd-key will be needed.

P.S.: I have the game from NVIDIA too, so you won't get the pre-order version (No extra TR2013 and random skins), just a normal copy.

Oh my goodness! Apparently Newegg had a glitch that allowed people to buy just the Rise of the Tomb Raider nvidia promotional code for $0.01!! Some guy bought a couple hundred of them, $2.00 worth, and is selling them for $29.99 each. That's turning $2 into almost $6,000.00! :O

I got my game yay!

I just sold one for 45 which might be the most I ever got for a key but then I realized I was selling as a steam key but in fact it was not, one must enter the code at NVidia and then it downloads the game.I had to cancel the transaction because at that point the guy could've redeemed on NVidia and said he had a hassle or just flat out say "It was not a steam key" and although it would've provided the same service (obtain TROTR) well I would have no legal leg to stand on because I was selling it as a "steam key" which I assumed it was.
So now I either just keep it or do what I should've done in the first place and that's direct sale ( I stopped trading a while ago and really don't want any part of it anymore, more so the head aches that come along with it)

So just want to confirm it is certainly not a key :)
Enter the code on Nvidia website and then it asks you to sign in to steam and it begins.