If you're planning to make a GA with it you will only find out if the key is working after the GA has ended. Once the GA has ended you need the winners permission to delete the GA.
So in the worst case the winner could insist that he gets his game and you'd have to purchase it again or take a "not received".
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There is still a small risk even with a Steam gift but I guess it's safer than a key. (although the vast majority of keys from G2A seem to be legit. I can't tell from personal experience because I've never bought there.)
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Or if you do make sure it's something not too expensive that can easily be replaced if necessary.
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This game was never cheaper than 20 USD on any legitimate sites. I cannot stop you from using the grey market, but keep in mind that things that are cheaper than in any store ever don't just grow on trees, they had to be acquired somehow. And if it costs third of the cheapest legit one… well…
It is even cheaper than it ever was on the Russian Steam, but those Steam gifts are now only playable for people living in the CIS territory.
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My friends have told me before about their positive experience with the site. I want to buy a copy of Cities: Skylines Deluxe Edition to give away, but I have a few questions.
Is it necessary to buy the shield? If I am giving it away there's no purpose to it, as I don't think they'll look at the winners screen days after the purchase.
If the seller I choose doesn't give me a legit key, will I be able to delete the giveaway?
Any help would be great.
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