Does anyone else think that using Steam Gifts and other sites like it is actually kinda fun?

I think I can finally understand the appeal of gambling now. You face failure over and over again, but when you finally win that prize, it's so good.

Even beyond the possibility of free games, I think the potential of finally winning a giveaway after losing so many others (and I know, I know I personally haven't entered that many give-aways and my estimated wins is super-low) is really what keeps me going with this. I've only one won game (that I already had, I entered the giveaway for a friend) so far, and that wasn't even on this site - but the rush from having been lucky enough to be selected was absolutely fantastic. I know that I have a back-log of games and others that I could be 100% instead of checking this site every so often and trying to solve these puzzles in order to access some give-away with slightly better chances of winning than normal, but it's just that trying to work the give-away system to the best of my ability and analyzing all the potential places to put my points into for what could actually pan out/what I actually want has sort-of become like it's own game for me. In addition, the completion of puzzles feels both challenging and rewarding.

So, what do you guys and gals think? Do you actually see this site as a fun diversion too?