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As a lawyer with 20 years working with it, I assure that is a HUGE and THICK grey line here. I have thousand of complaints about GMG so i'm not advocating in favour of them, but it's something that I already passed through and unfortunately they are right because of the following points.

I bought two keys in the past that I had troubles (I Live in Brazil and in US): One of them was for my personal use and another one to be gifted. I had a great answer from them about the game i bought to myself (Murderer) but had the same situation with the same game (Skyrim) when I tried to gift.

Facts:
1) Your GMG account is personal and the games purchased there are for personal use. The only exception is when you buy n-packs from them. They can't ban you for buying keys to gift to other people, but they don't need to offer support to it because;
2) Above GMG there are steam rules (you're buying a key to activate there) and publisher rules, which often have several restrictions between countries. Betsheda is great for having the most draconian rules about it (even worse than Square). You're right when you say they should say about restriction to activate the key, but they are not infringing any EU law with it because;
3) When you purchase a key and give to other person, you're already infringing the personal contract with them which says that you're buying for yourself. When you purchase in one country to give to another, you're not covered anymore by EU law because;
4) International laws are above EU laws. When you share the key with someone in another country, you're not covered anymore by it.

In the end, it isn't GMG fault as much I would like to accept. In fact, it's SYSTEM's fault that create all these layers of rules and you need to know where you lie to know how to complain (don't know why, just remembered Shrek and the onion).

IMO you should open a customer request to complaing, but I really doubt that it's something they can solve to you since youre not buying it to your personal use.

regards

I dont know if its legal or not but you can use a vpn program to redeem it.

hue

Research before buying.

Surprised by some of the responses. The vendor has a responsibility to tell you if the game is region locked before purchase. End of story.

This is what happens when people register on a website without reading the TOS.

Next time read the TOS(yes I know it's long and all, but even I make an effort to read it) or do some research onthe game(ESPECIALLY if it's a Bethesda game). BTW I live in Europe too, and GMG is not infringing any laws afaik. However if you are polite to them and a bit lucky you might get a refun. Good luck!! :)

As if it was hard to activate game via VPN, lol.

I did also buy Skyrim there when it was 75% off, hoping there won't be regional lock. I am from CIS and I am planning to move to EU soon, so this is the reason why I didn't want to buy it from Steam, even though it would be cheaper for me to do so. Nevertheless, I got the (RU) key from GMG. And lol'd at myself.

Yeah, yeah, I didn't read the ToS as well.

Log into friends account and activate it, pretty sure thats the safe loop hole, VPN might get him banned, try to get a refund first if you can....

I stopped buy from them when tjhey deicded to place a 10€ limit to voucher. i can live without them

its the same with the points I got about 2.54 Pounds worth but i cant do anything with it cause im not in the UK.

i just leave it but your case is bad. id want a refund if i were you

Chargeback. I used this tactic once and won. Of course I wasn't abusing it - it was for a very specific case where the seller didn't want to return my money despite the goods weren't in a condition we agreed upon.

I simply said to my credit card issuer (local bank) "if you didn't help, I wouldn't pay".

Maybe you self entitled babies should find out this stuff before you purchase something in one country to give to someone in another country. Use your powers of common sense and forward thinking.

Dude thing is its written on their terms and policies page that its for personal use, so when you buy it in one country and they send it to a user of another country, that country might be region locked and so will your key be wasted, its not their fault tbh.

Judging from the link you provided, you bought it from GMG's Eastern Europe shop (EE). Eastern Europe is almost always associated with RU/CIS, which means it'll almost always be locked heavily to only Eastern Europe.