If it's dog food then all they need to do is make sure that dogs will eat it and they can then say it's "improved." Because really, who's going to go out and argue that not 1 single dog likes it more than an older flavor of food.
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Good article about budget CPUs: http://www.tomshardware.com/reviews/fx-4100-core-i3-2100-gaming-benchmark,3136.html
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When dog food is new and improved tasting, who tests it?
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