Anyone ever buy games from dell.com?

I'm not talking about the ones they ship you but the ones marked as Download.. Are those games codes for the various services Steam/origin/Uplay, they don't mention on the storepage, it just says Download.

Amazon does the same thing with games says Download, the download is just a key used on various services most of the time. But amazon actually marks which service you need. Dell doesn't have that information anywhere..