A coupon for RailWorks? That would be a saving of about 500$.
Who would give the coupons to begin with? If I'd get a game by X-company would they give me a coupon for some of their other products?
Also how would this be implemented in the site?
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Quote from Steam Forums: Besides, I just tested it. I put Railworks 3 in my cart and it applied the coupon that was in my inventory automatically, without having to do anything. Of course, there's also an option to remove the coupon if you don't want to use it.
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"Coupons are valid on discounted items unless specified otherwise." nice
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I noticed that coupon yesterday and posted to Steam forums;
http://forums.steampowered.com/forums/showpost.php?p=26793105&postcount=14
I didn't know where it came from but after I restarted Steam client I saw that first coupon is for Railworks 2012 owners;
http://cdn.store.steampowered.com/message/1243222150252932071
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Interesting. Except I don't think Steam needs coupons.
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Also came here to say this. What's wrong with just having the sale price? Especially if coupons are automatically applied? Are there that many middle aged moms here that calling them 'coupons' instead of 'sales' makes it seem more prestigious and exclusive?
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I think it is going to become like origin store- less sales but more coupons, hence why moving to the coupons structure...
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I hope this isn't to replace their already awesome holiday sales. Making coupons exclusive to certain people rather than a sale for everyone. Wonder why you'd need an inventory for it, they'd encourage the trade of them? Dunno if I'd welcome this idea.
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He has valid and certainly possible theories. Why introduce coupons when you make daily sales, mid-week and weekend sales (all of which require you to get someone to do some sort of work to get the prices and the page updates, etc), unless if you are planning to get rid of or reduce the number of sales you make? Also, as he said, sales are available to everyone, whereas coupons are not, and this, coupled with less sales, means more revenue from those without coupons. The coupons will probably serve as an incentive then; buy a game at full price (since less sales) and get a coupon for x% off your next game from the publisher. The savings possible from pre-orders and new releases will be huge, and also promote more sales.
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Steam knows very well that sales are one of the key reasons people use and are enticed to use the service so it's unlikely that they will replace the sales. I can see why coupons are a good idea, on top of the regular sales. The most obvious one is to encourage consumers to purchase other games that the publisher has created. At the moment, the only way to encourage consumers to buy more from one publisher/developer appears to be the packs that go on sale during regular deals (as in not a big sale), which can be quite limiting as they don't offer much flexiblity for consumers (not much incentive to buy). Steam benefits from more sales anyway so having coupons is both beneficial to the consumer and to the publishers.
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There are a lot of different ways they could use coupons.
1.) They could be manufacturers coupons. Like when EA had Batman Arkham City for $24.99 during their Black Friday and Cyber Monday sales. They could relay the saving on to Steam customers via a coupon.
2.) They could use coupons for targeted marketing. They could send out coupons to people based on games that are on their wishlists so those people are more inclined to buy the game. For me personally it seems like more that half the daily deals I already own. When ever I see a daily deal that is on my wishlist I buy it. If Steam sent me coupons for games on my wishlist and gave me savings comparable to the Daily Deals I would end up buying a lot more games.
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I can see people adding like every game to there favorites though...exploiting it a bit.
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I painfully just thought of this... What if we are rewarded coupons by playing certain games and getting some sort of achievement inside them, kind of what they did with the potato thing...?
Honestly I'd hate this, but it would boost sales and definetly please those game collectors out there!
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Go to: Steam -> Community -> Inventory -> Steam -> Coupons.
Also, Valve made support page.
And some photo found on Steam Forums.
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