If you add it from the store it doesn't. But if you choose it from the SquareEnix store you get a key, you get +1 Xp, you keep the game forever and get card drops... It's 100% FREE on SquareEnix and creating the GA with that description seems like the key might be from there... making the giveaway in advance knowing its free really doesn't change the fact that it's free, now does it? Why did he extend the giveaway so many days if he already had a key? Why make a giveaway for 0 points if the premise was that he was trying to get rid of a bundle key?

EDIT: I gotta give the OP credit for honesty though! I like when people are at least honest - he put the info it is Free loud and clear.