I got this easily using the Uplay client. There's a "Steep Giveaway!" text/link above next to "Store" where the game can be added to the account and will appear in your Libary. Then the client will ask to download the game, but you can cancel that if you want to download it later.
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WTF...this will be free when the deal goes live?
https://register.ubisoft.com/steep-giveaway/en-GB
https://register.ubisoft.com/steep-giveaway/es-ES
https://register.ubisoft.com/steep-giveaway/fr-FR
https://store.ubi.com/us/steep/57615170a3be1683708b4688.html
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