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I can certainly attest to that fact.

If a site tells me to disable adblock, and doesn't give me the option to defer the choice, I just assume by default they're intentionally trying to open me up to spyware/malware/etc (if nothing else, if they don't show respect towards consumers in that regard, it's highly unlikely they'll show respect in regards to properly managing their ads), and 1: counter their anti-adblock or 2: ignore the site entirely, even going so far as to add it to my blocked sites list.

I've actually disabled adblock when forced to do so maybe a total of 4 times in the past 4 years, and that exclusively for sites that had no form of competition [as, for example, EVERY news site does, making forced ads on news sites inherently self-sabotaging]. :P

Then again, spyware/malware primarily targets those who are naive about following commands, so if we assume those sites ARE doing it intentionally, it makes sense. If we assume they aren't, then I just gotta wonder at the quality of their marketing and management teams. It'd still make sense, if we assume the majority of people just don't care.. but then, if they bothered installing adblock in the first place, is that actually likely to be true?

Same here.

If there was no competition steam would be so much worse.