Steam did a Halloween sale last year. A lot of games containing zombies, ghosts and stuff like that were on sale if I remember correctly.
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Christmas Sale preparations in early October? Yeah right... It would still be way too early for the Halloween/Black Friday/Cyber Monday Sale.
I bet it's just because both XCOM and Dishonored got released moments ago and their servers are taking a beating now.
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see the top seals or new release
http://i.imgur.com/VNC62.jpg
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