Maximum discount in the Steam store will be capped at 90%

That is interesting, thanks!

Didn't know there were rules like that, wonder what the reason behind that is...
I assume 100% discount can still work or can't the no longer give games away for free then...?

If a dev wants to get around it all they have to do is price drop before the 90% sale?

I don't think any costumer will enjoy it.
Even before this change, Steam increased the minimum price (to 0,39€).

After seeing new 1$ releases with a 1% discount, I'm all for min. 10% discount. But what does this mean for bundles when you own certain products? You could raise the discount beyond 90% and save a couple of bucks. Don't like it.

It's not actually new rule, it's been there for years.

https://steamcommunity.com/groups/steamworks/announcements/detail/3012205666567504330

Looking at all the rules it seems that they're targetting publishers who just set the base prise enormously high and keep running 97% discounts or something similar. I've seen a few titles like that which were obviously meant to boost library value. As other people mentioned it should still be possible to simply lower the base price before a sale(you just can't increase it)

In the end it's simply another anti fraud measure that just hits genuinely generous publishers doing bigger sales as a side effect.

Edit. Anybody knows how does that apply to package sales which combine package discounts and product discounts? Theoretically it's still possible do do 99% off this way in which case the whole change is pointless as the ones trying to cheat the system will be able to do so with little effort(for a single package) while normal publishers handling lots of games probably wont' bother with such tricks

A good thing I see is about 28 days that have to pass between discounts.

No more new asset flip games coming out costing like 10-50$ and doing 10% discount at releases just to do 50% or 75% if the sales in first few weeks are bad.

Or with some good games no more 50% discount week and 75% discount week after that or something like that just because they want to hit 2 different sales/events.

-98% discount bundle at the moment:

https://store.steampowered.com/bundle/7398/_SALE_bundle_WRG__Time_Lock_VR1_and_Deployment/

In fact this exact bundle was once sold for 2 cents (price glitch?):

https://www.steamgifts.com/discussion/Ij40t/002-steam-games-bundle

Aw, why so soon? Most games are not discounted atm so i cant check the ones that fit the category from my wishlist.

I'm just glad they're getting rid of those under 10% deals bc their main purpose is just to alert wishlisted folks without providing a good discount.

If the XCOM 2 was given away at a 94% discount, then no one bothers the publisher to reduce the face value of the game and sell it at 80%, which will be cheaper than 94% of the old price...nothing prevents the publisher from selling copies of the game at a price that suits them.
I had a game in my wishlist that cost a few dollars, but I was not satisfied with a 50% discount :), as a result, the price for it increased sharply and now even a 90% discount for me will be a significant waste of money...I just removed it from my wishlist.

https://store.steampowered.com/app/431240/Golf_With_Your_Friends/
it is clear that the value of currencies changes over time, but some games even after a decade do not change in price, and here the Golf With cost at the start of sales the same as it is now with a discount of more than 50%

It is not possible to discount your product for 28 days following a price increase in any currency.

good, this will prevent predatory practices