Publishers that don't do steam cards

I can see that to be true with 2K. But Telltale Games? They are cool with Valve

well that is pretty much nonsense... main goal for every publisher is profit so as long it's profitable for them, they don't care about Valve's cut... and cards are highly profitable since it's basically factitious profit generated with costs ranged from 0 to something around nothing... if they would care for Valve not getting money from them, they wouldn't choose Steam as main distributing platform and DRM, because that's where Valve gets their main cut... so this is definitely not the reason

edit: also, both Telltale Games and 2K games in fact HAVE cards for some of their games which destroys this theory completely

Borderlands and Civ 5 also have cards

+1

With the exeption of EA, were it's most likely the publisher's choice, because they want people to switch to their own DRM/client anyway. Hmm and maybe Ubi as well? Don't think there's any Ubi/Uplay games on Steam that have cards... don't know for sure though.