Not entirely sure why they're doing this, at first I thought this was a nice way to give people the chance to get games they missed out on, but the prices being what they are will surely turn down many people. I mean they have Braid is 20 dollars? On Steam it's only 10, same with World of Goo (humble sells for 20, Steam for 10). I suppose they're trying to appeal to those interested in a DRM free version of the game but are people really interested in paying double the price to get the installer of a game rather than the Steam version? I'll keep an eye out and see what happens with these, thank you for the heads up.
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Agreed, I looked at the prices and was just a bit put off.
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They've had this system for quite a while now. I used it to purchase English Country Tune (http://englishcountrytune.com/) and it works just like a bundle. You give them the money, they send you a download link that contains the game you purchased. If you lose your key, the key resender at the Humble Indie Bundle website will work with store purchases too.
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I've found this on Steam Forums.
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